Aditya Birla Group, one of the leading conglomerate in the world has served millions of customers with its wide variety of products. Since its inception Aditya Birla group has ventured into various industries and has made a significant impact in whichever field the group started its business in. From tele-communication to fashionwear, ABG has a product line-up that is serving its customers in various sectors. Knowingly or unknowingly, each one of us has either used or has been exposed to one of the products from Aditya Birla Group.
I remember my first experience of a ABG product was in the telecommunication field. Idea cellular was my very first preference in my teenage years when I got my first mobile phone. I failed to realize that for the past 11 years my mobile phones iterated multiple times but the I am still using the same contact number with the same cellular company Idea, simply because of the seamless service provided by the company. My next exposure to ABG product was in the field of fashion. Due to its wide variety of products, comfort and affordability, I have been using clothes form brands like Allen Solly, Louis Philippe and Peter English for a long time, especially for formal clothing. Fashion Stores like Pantaloons provided a convenient platform for selecting clothing of choice from different brands.
I very sure that I would have been unknowingly exposed to various other products from ABG in the form of infrastructure, systems and retail. It is fascinating to understand the level of extend the company has grown into.