Financial solutions, soda-cans, cement, fashion, tyres, telecom, fertilizers – as unrelated as they may be at the first glance, a closer look throws light on the giant relationship between them.
The question that pops up is ‘Errr..how?’ Well, the answer lies with the Aditya Birla Group -the conglomerate spanning across these diverse sectors and providing a durable solution for consumers and businesses across international and domestic markets.
While the visible impact can be seen in the form of brands such as ‘Van Heusen’, ‘Louis Philippe’, ‘UltraTech Cement’, ‘Vodafone Idea’ to quote a few; the invisible impact lies in the boost it provides to the Indian economy.
To elaborate, let us consider clothing – starting from the fabric and ending with the finished product, it is a cycle of procurement to processing to arrive at a high-quality garment which benefits me, every Indian and the consumers world-wide. Such success attracts competition which leads to job creations, driving demand and foster money circulation to help build a robust economy of which I am a part – albeit however small that be.
And this, it rightly holds a place in the league of Fortune 500 and is not another ‘House of Brands’, but a ‘House of Trusted Brands’.
The word trust needs to be underlined as it drives repeat purchases and this means a satisfied customer who chooses the brand despite the competition.
As I buttoned up my formal shirt and put on my crisp black smooth suit, I looked into the mirror to see a smart powerhouse smiling back at me, and as my phone rang I realized I was only beginning to understand the far-reaching effects of the Aditya Birla Conglomerate.