Part - A
Aditya Birla - An important part of life
Having a diverse portfolio of companies, spreading across sectors like Finance, Apparel, Cement, Mining, Metal, etc., Aditya Birla Group has been serving the people of India for over 162 years and now has been able to make a global presence, becoming one of the largest private sector conglomerates in India. From small things to big, Aditya Birla Group products and services have always been there, touching our daily lives, and making it better. The earliest instance when ABG had entered my life was when my mother used Freshwrapp Aluminium foils to pack my tiffin in school keeping the food hygienic and healthy. I found that my food always felt fresher and warmer than the food my peers carried with them to school, and it was a tiny pinch of happiness that ABG was adding to my day.
Coming to the present, Aditya Birla Group Fashion and Retail has been an inseparable part of my life. Whenever I go through the tags on most of my clothes, I find a brand that belongs to ABG Fashion and retail. We have such a large number of options to buy apparels from, like Van Heusen, Louis Philippe, Allen Solly, Peter England, etc that we are spoilt for options to stay upto date with the latest fashion. Introduction of Pantaloons at the beginning of the 21st Century evolved the apparel shopping experience of people in the generation where for getting differently branded clothes, people had to move from store to store. Pantaloons has made it easy by making all branded apparels available in one place helping the customer select from a wide range of options. The way I shop for clothes is completely different from what it was before, and it is certainly an entirely different, more convenient experience. The trust that Pantaloons and the other brands of ABGFR brings to the table is also immense, and I don't need to worry about fabric quality and colour degradation at all. It is worth mentioning how Peter England and Van Heusen have given us options to select from a wide array of formal wears which are both diverse and elegant, with comfort becoming their distinguishing factor. Grasim has always been a brand of choice, whenever my family has needed suits. ABGFR is always there as a measure of comfort and happiness in my daily life.
Apart from fashion, it would be unfair on my part if I forget to mention Idea Cellular Ltd. which used to work even in the remote areas of Uttarakhand helping trekkers like me to connect to near and dear ones even while being in the remote places in the Himalayas of Uttarakhand. The merging of Vodafone and Idea to become India's largest telecom connection was a step to their mission to deliver superior value to their customers.
Part - B
“Life’s challenges are not supposed to paralyze you, they’re supposed to help you discover who you are.” – Bernice Johnson Reagon
Challenges, failures and successes are part of every individual's life. But what makes a challenge difficult is when you face it alone for the first time without the help and support of anybody. Having never been out of home without my family members, I decided to go for a trek in the beautiful peaks of the Himalayas in Uttarakhand. Worried but at the same time excited for the first trek, I started my journey to one of the most beautiful peaks in the Himalayas - Dayara Bugyal. Trekking through a long route carrying a heavy backpack was tiresome. Things were getting very difficult as I felt sore and the weather conditions deteriorated considerably. There were moments when I had doubts regarding my ability to handle difficult situations and my decision to undertake this challenge. At one point, I stopped for a few minutes, to ponder over the questions that I had in my mind. I looked around and the beautiful view gave me a new sensation of joy and motivation to complete the task, I had taken up courageously. My doubts were answered. After trekking about 9 kms, I reached my destination. Surviving in the wild with limited resources and absolutely no luxuries or cellular network (Idea being the only network available in some of the remote areas) i.e. facilities whose absence made me feel handicapped as I had grown accustomed to them, was another challenge to face. But with my newly found mental strength and determination to go past all the challenges and complete the trek, I reached my target, and the view from there made me feel so good that I had completely forgotten all the pain I had endured during the journey.
I learned one thing from this journey - "Never give up when faced with a challenge as the next thing might be worth much more than the pain you have to endure to go past the challenge."
