ADITYA BIRLA GROUP AND US INDIANS

Not a name required to be introduced or be reminded about, still it’s almost contradictory that Aditya Birla Group is not a common name in every household. Reason being it is mostly represented by the brands it has so fabulously achieved in marketing successfully. For me ABG represents the three basic area unavoidably most crucial in any student’s life, viz. clothing, food and telecom. Allen Solly, Skult, People for casuals; Van Heusen, Peter England for business casuals and formals; Delice’s wide range of ready to eat line when I’m on a holiday in Thailand, and lastly Vodafone Idea for my chit-chat; feeling something-something hello honey -bunny needs. Though ABG is now looked upon on context of materialism and wide variety of product availability, one cannot forget the contribution of Birla family in being an accessary in building values for the future generations of India and bringing the indigenous products at par in quality with any other foreign counterpart. Thereby re-enforcing the idea behind ‘Self Sufficient India’ imagined by Gandhiji. To summarize , ABG has influenced me in both direct and indirect ways in creating an environment of convienence (Various brands under ABG umbrella) as well as inspiring me through its crucial part in India’s history.