Everyday we come across more than a 100 brands through TV commercials and advertisements. But do we realize the huge impact these brands have on our everyday lives. Well, Aditya Birla Group is definitely one brand that has touched most of our lives in ways more than one.
An Indian multinational conglomerate, founded by Seth Shiv Narayan Birla in 1857 it now operates in 35 countries. With products ranging from agribusiness, cement, chemicals, e-commerce, fashion, mining and more it has changed lives across the world.
For me, it is a brand with profound worth and represents genuineness and commitment to its clients. Pantaloons, the multi brand fashion retail chain of Aditya Birla Group is a brand that focuses on value fashion and has affected my changes in fashion. UltraTech Cement, another part of the group has been a major contributor in the construction of the spectacular Bandra Worli sealink. Vodafone - Idea, a part of the Aditya Birla Group is India’s largest mobile phone company in terms of revenue and subscribers.
Constantly innovating and evolving itself to keep up with the changing needs of its customers it has made our lives a lot easier. The group is also making a difference by contributing and reaching out to people across geographies through its CSR activities. It reaches out to 7.5 million people, works in 5000 villages, treated over a million patients and is doing much more. It is truly big in my life as well as millions of others.