Why? the only question which comes to my mind after knowing the impact of mighty Aditya Birla Group, on our life is, why didn't I know it before?
You can call me ignorant or retarded in general awareness, but aren't the majority of us are? Yes, getting into a reputed business school needs you to be updated with the business paradigm of the society, but what about the people, who don't have to be dexterous in the corporate curriculum? The Normal People, like you and me.
When we leave from our home, there is a high chance of that house to be built using the Ultratech cement or fitted with Eternia windows and our covered with Hindalco rooftop. Since my childhood, my mother used to wrap my lunch in Fresh wrap aluminum foils. I loved those foils, we used to make their balls and play cricket, after finishing lunch. *Divine Days.
Today, when we eat sweets, we never noticed that the OxyWhite which give sugar it's authentic crystal white color is a product of ABG. My girlfriend loves chicken, I never knew that ABG helps me enjoy that exquisite chicken recipe by preserving it with its Multi 100 preservative, and of course the Multi-5 for keeping the vegetables and fruits fresh. *Thanks a lot.
The vegetables who are grown using Birla Balwan fertilizers, wrapped using paper produced by Birla cellulose, transported on trucks whose tires might have Birla Carbon as its ingredients. And, kept in plastic baskets made using plastic from ABG. I never knew.
I just love Louis Phillipe and the Allen Solly sporty collection, my father prefers Peter England, and I still have few Van Heusen shirts in my cupboard right now. One of my female friends always tell me how she had her new apparel from a nearby forever 21 outlet, and my mother often takes me to the pantaloon near our home, to choose some ethnic-western dresses as a gift for my sister in laws.
I won't say much about ABI payments bank or BHIM ABPB, as they both are bit new and yet to make an impact. But I would definitely say that Aditya Birla group touches my life, starting from the detergent I use to wash my clothes, to the glass, in which I drink my favorite Old Monk.
But I don't know how many of us know it, A conglomerate spread across 36 companies and 47 brands touching the lives of people across the globe with name Aditya Birla Group, is helping us to live a better life, every day.
Now, after all this great work, if we don't want Aditya Birla Group, to be on the tongue of every human on earth, the question which arises is, Why NOT?
