Aditya Birla Group(ABG) is the third largest Indian private sector conglomerate, with products ranging from the clothes we wear to the cement we use to build our homes to securing our futures with insurance policies. Aditya Birla group has changed the lives of Indians for the better through its products and CSR activities, and the story is no different in my case. Pantaloons, fashion retail store owned by ABG is popular across the country due to the wide variety of clothing and accessories option that it offers. Ever since it was founded in 1997, it was the go-to shopping store for our family. Pantaloons has great options for all the members of my family from my sister to my grandfather, they offered great clothing at reasonable price and had all the latest trends. I would also say that it was a great place for our family to bond over shopping, any time a member of our family needed new clothes for some occasion, we would go to Pantaloons over the weekend and help select clothes for the member, this certainly brought our family closer.
I as a kid enjoyed our family outings to Pantaloons as I would get an opportunity to check out new clothes, shoes & accessories and I would pester my parents to buy me these clothes. My fondness for Pantaloons continued to my adulthood as well, even today whenever I am in need of new clothes/shoes, Pantaloons is the first choice in my mind. ABG through Pantaloons has definitely been an integral part of my life with lot of fond memories associated with it.
