Aditya Birla Group is an Indian based multinational conglomerate which has spread its domain in all walks of life. ABG’s strength lies in the diversity of its people, their thoughts and their experiences. ABG’s success in the market can be attributed to their five core values which are Integrity, Commitment, Passion, Seamlessness and Speed.
Aditya Birla Group was founded by Seth Shiv Narayan Birla in 1857.
The subsidiaries of ABG includes UltraTech Cement, Pantaloons Fashion and Retail, Peter England, Vodafone Idea Ltd. etc. In total, they are spread across 14 industry sectors and gives a tough competition to all its rivals.
When it comes to clothes and retail products, I was never brand conscious. But lately, certain brands like Peter England, Louis Philippe etc got my interest. The quality of their products, as well as the service which they provide, is noteworthy. Then I realised that many of my colleagues and friends were using similar brands. To my surprise, I realised that all of these brands came under ABG. On further research, I found that I was unknowingly connected with other ABG products and services as well. Few of these includes my mobile network connection from IDEA, Aditya Birla Capital etc.
ABG offers a complete product range to the target customers and brings in huge revenue to the global market. Their strategy of bringing in multiple brands without compromising their brands individualities helps them stay on top of the competition. Under the strong guidance provided by the “ABG values framework”, Aditya Birla Group as ‘One Team’ is considered a powerful business entity.
Their vision for a sustainable business is driven by their belief ‘Think about Tomorrow, Today’.