Part A: Being one of the most renowned and biggest conglomerates, Aditya Birla Group has been a part of my life from the very beginning. Right from getting food wrapped in Hindalco aluminium for the school lunch box to using Ultra tech as the synonym to cement, ABG has diversified presence. With the group’s active presence in 14 industries, the business line which impacted me the most is retail fashion. Shopping for clothes and accessories under one roof was made possible through Pantaloons when no such other multi-brand outlets were available. The said business line of the group fulfils all the fashion requirement currently for every section of the society. With brands like Allen Solly and Hackett London keeps you up to date with casual dressing trend and international standards, brands like Peter England and Van Heusen take care of your formal and corporate look. I specially bought my formals for MBA interview processes from Van Heusen. International brand like Louis Philippe never let you miss the pulse of ongoing fashion. All these brands almost cater to the entire section of society with a flexible price band and assured quality. Forever 21 makes it very easy to select gifts from a wide variety of range spreading from clothing to accessories for near and dear ones.
The portfolio has sized up with addition like Ted Baker London, American Eagle, Skult and Ralph Lauren giving it a competitive edge over any other group dealing in same industry. Aditya Birla Group products have always been my first choice as they offer best in segment quality with tremendous variety at reasonable prices for every occasion.
Part B: No matter what kind of challenges or difficulties or painful situations you face in your life, we all have something deep within us that we can reach down and find the inner strength to get past them.
One of the biggest challenges I faced last year was to manage my work and my studies for my MBA entrance exams. I was serving a crucial role in a full-time job with a high dependency on me. In the beginning, when I started my preparation, I found it difficult to cope up with the hectic routine, then one day a thought hit me that if I don’t do it now I probably will lose the one thing that I desired most and is my ambition. I started to become more focused on my studies and decided to cut off my time from other activities like partying, watching movies, traveling. I figured out that a lot of time can be utilized better. I planned to study at those times. So, I started waking up early to study for an hour before going to the office and used to study after office hours. I planned such that the subjects that I liked more, I used to study them in the evening and subjects which required more effort, I was focusing on them in the morning. I utilized the weekends to give mocks and then analyze and scrutinize them for the mistakes done.
Finally, all the efforts paid off when I got selected in IMT Ghaziabad to pursue my PGDM - Marketing. This probably was the biggest challenge of my life. After this, I believe that when one sees something as a challenge and still work towards fulfilling his/her ambition can never be stopped. One can always find a way to face and grow through it!
