Aditya Birla Group – the third-largest Indian private sector conglomerate has a legacy of over 162 years. With a revenue of USD 44.3 billion, Aditya Birla Group has touched my life in many aspects. Birla is now a household name in India, which stands for trust and tradition but yet always stands contemporary. Innovation and Integrity has helped this group achieve milestones after milestones and they carry the vision of founder; Seth Shiv Narayan Birla by touching lives everywhere.
From the clothes I wear, to the buildings, roads and bridges I step into; ABG has a profound impact in my life. I take pride in associating myself with brands like Allen Solly, Van Heusen and Peter England. No doubt one would be fascinated by India’s first billion dollar pure-play fashion house. Talk about the construction industry – the first name that comes onto mind is – UltraTech Cement. I still stand in awe of the Bandra-Worli sea link which stands tall on the shoulders of UltraTech Cement.
The cellular network which I use has been impacted by the ABG group – the Idea-Vodafone network. Thus, I am now part of the largest telecom provider in the country. My family has also been benefitted by the financial services extended by Aditya Birla Capital – in the sectors of life insurance and housing finance. Finally, the vehicle that I ride, uses tires made from Birla carbon nano particles.
If one looks closely, he/she will find that the Birla group has touched life in innumerous ways. But the ABG group is not only associated with being big and large but also humble and caring. They say, ‘Let’s reach for the sun’ and in each and every sector that they venture they take along the people to strive towards excellence in erudite expression. ABG is not a group or business conglomerate, it is a story of excellence, a legacy which impacts millions of lives across the world.
T. A. Pai Management Institute