Aditya Birla Group, this Indian multinational conglomerate, spread across more than 30 countries has touched the lives of so many individuals in India and worldwide for more than one and a half century now. Founded by Seth Shiv Narayan Birla, ABG has a strong foothold in 14 industrial sectors worldwide and is a national as well as global leader in many of these businesses.
I have seen my grandfather instructing the builder that he uses only ‘UltraTech cement’ for the dream house that my grand-dad built after struggling and saving for years, that is the trust Indians have in the brand ‘Birla’. Second largest telecom provider in the nation, vodafone-idea is one of the strongest networks; Pantaloons has surely been the go-to retailer for almost so many people out there, offering a huge variety of best quality clothing in multiple price segments; every second car in the world today has Birla Carbon, ABG group has successfully spread round the globe after serving the nation for decades together.
The Aditya Birla group hasn’t made it huge by growing the business, it is their values they have set and followed all throughout which has made the brand dear. The multiple CSR activities illuminating the lives of thousands’ of people through schooling-aid, helping build women entrepreneurs, helping setup and run self-help groups, setting up biogas plants throughout India will not just benefit those individuals but also give momentum for our nation to flourish.
The Aditya Birla group with its wide reach, strong hold and dedication has been and will continue to be a very big part of my life and many more like me.