Aditya Birla Group, a multinational conglomerate is currently operating in 35 countries with 120,000 employees worldwide. In the daily life, everyone comes across the brands of Aditya Birla Group. Aditya Birla has been a part of people of all age groups.
For youth and college students, Aditya Birla has a list of fashion outlets like Allen Solly, Peter England, Louis Philippe, Pantaloons, Planet Fashion, etc. The youth of the country feel a sense of pride when they buy these brands and tell about it to their counterparts. The brand names like Louis Philippe, Peter England and Van Heusen has given the feeling of wearing a western outfit among the Indians.
Aditya Birla Group has helped many people in developing their business. Cement brands like ‘Ultra Tech’ with the tag line ‘The Engineer’s Choice’ is one such brand which has been used in many commercial constructions.
In banking and financial services also, Aditya Birla Group has made its mark. ‘Aditya Birla Idea Payments Bank Limited’ has offered innovative banking features like mobile number as bank account number, BHIM ABPB UPI, cashless transactions and interactive bank statements.
In Textile business, Aditya Birla Group has the unique name for being the world’s largest producer of Viscose staple fibre. It is operated across 5 countries in the world.
Through the Birla Foundation, the group is on a mission to promote literature, arts, education and social work.
With brands across 8 sectors, Aditya Birla Group is one of the well-established conglomerate contributing to GDP of the country.
