Aditya Birla Group – the well-wisher - TAPMI

Starting with cotton trade in 1857, the Aditya Birla Group, an Indian Multinational conglomerate has come a long way providing great value to their customers, society as well as their shareholders. In the early stages. The services have now spread across fourteen sectors. ‘Madura Garments’ was the first national level business in India focusing on fashion. This has grown to not only satisfy the customers’ needs but also has incorporated an environment friendly manufacturing process contributing on various levels to protect the environment. Sustainability was also introduced in various sectors to transform underprivileged communities. On the aspect of innovation, the ‘Colour Lab’ app provides the customers with the benefit of choosing the shade for their clothes. This not only meets the varying needs of the customers but also makes the process easy via a digital app. The Madura Fashion & Lifestyle Jan Kalyan Trust has helped over 2000 villagers with regaining vision through eye-care camps. The Aditya Birla Scholarship has been provided to students for almost 20 years now. The students have also been benefited through the solar lamps across villages, additionally providing employment to more than 1000 women in assembling and distributing the solar lamps. This encouragement to women is also being provided through skill training and employment. It provides a huge array of opportunities which provide benefit to the individual, their family, community as well as the group. The presence of the Aditya Birla Group in sectors such as cement, textiles, financial services, telecommunications, exports and many more have delighted the customers and have also played a huge role in making their lives better.