Post independence, India's first Prime Minister, Jawaharlal Nehru, envisioned industrialisation the key to make sure that India is a self-sufficient country. On the forefront were business houses like Tata's, Birla's and Reliance that not only supported the nation's financial backbone but also helped to gain international recognition.
Since its inception in 1857, Aditya Birla Group has come along way and proven its mettle to be in the Fortune 500 companies. With a diverse portfolio of businesses & brands under the group, it has definitely touched the lives of millions of people across India. I personally have been a direct consumer for certain brands under Aditya Birla Fashion and Retail Limited (ABFRL) - Pantaloons, Van Heusen, Louis Philippe & Allen Solly. Each of these brands has redefined the fashion space with high-quality casual and formal wear. I have also been a part of the Vodafone Idea family for over seven years now. I can proudly say that the commitment, passion and speedy resolution is reflected in their mode of communication which is also inline with Aditya Birla Group’s core values.
Speaking of the impact that the brand has on our lives, then it has to be - impeccably innate. Right from the fundamental needs to over-the-shelf requirements, directly or indirectly, Aditya Birla Group has something to contribute in every walk of our lives. Aditya Birla Group keeps the youth of India fashionable, offers unbeatable infrastructure, technologically forward whilst ensuring that India eats right.
Ease of accessibility, variety of options across a wide range of products and services, comfort and the trustworthy brand name of Aditya Birla has made my life along with the lives of million others more convenient.
When it is a product or service provided by the Aditya Birla Group, I never have to think twice.