I wake up in the morning and switch of the alarm. I look at my phone. I’m using the Vodafone-Idea cellular service. I go freshen up and I hear the sound of rain on the roofing sheet of my house, which is a Hindalco product. I have an important presentation to make at the office and have to wear one of my best shirts. I decide to go with me elegant Peter England shirt which I save for special occasions. I have a quick breakfast and leave for my office. I pass a main junction and see a flyover being built to ease the traffic congestion; I see piles of cement bags there- Ultratech cement bags. On the way a dog jumps in front of my car and I have to apply my brakes suddenly, leaving skid marks on the road. The carbon black in the tyres were made by Birla Carbon.
I could go on and on. The reach of Aditya Birla Group in our lives is certainly finite, but it is a complex network. The company which has an average revenue of US$44.3 is the third largest private company in India. They have brands in many different sectors like Cement, Jute goods, PVC floor covering, Auto trims, Aluminum products, Textiles, Readymade garments, Life and general insurance products, Financial services, Telecommunications, BPO and software services and Exports.
The extensive variety of products and services the group manages shows the diversity in its business objectives and long-term vision.
This is one group that is making a positive impact in all the sectors it is focusing in. The group has strict ethical values and stands by these values which is reflected in all of their endeavors. It is one of the fortune 500 companies and many aspire to work here. To quote Mr. Kumar Mangalam Birla -Chairman, Aditya Birla Group “For us, leadership lies at the heart of knowing what we stand for”. I believe this is what sets the company a league above the others. They know what they stand for and follow their core values.