In going through the products of the Aditya Birla group there is one thing which we notice in common. They are leaders in it. Coming from a construction background I have noticed how all the major construction activities in India prefer using Ultratech cement over other brands. It shows how much trust the consumers in have its quality that has propelled it to be the leading cement brand in India. With the help of Ultratech cement Aditya Birla have had a helping hand in providing housing solution and infrastructure developments to people and governments across Asia, Africa and Europe.
With the plethora of fashion brands in the world, Aditya Birla has brought in several brands from the western world to India by their association with Peter England, Allen Solly, Louis Phillipe, Van Heusen, etc. With these wide range of brands, they have increased the style quotient of Indians. In addition, Pantaloons, one of the earliest fashion retail stores can be seen in several malls and making the going to mall experience a more joyful one for families. Jaya Shree Textiles , one of India’s leading linen manufacturing company has significantly revolutionized the Indian textile market by promoting linen wear with its Linen Club brand.
Finally reliving a childhood memory of field trips and picnics, I am reminded of those family picnics and school trips and the first thing that comes to my mind is the neatly packed food my mother used using freshwrapp.
Looking beyond the above few mentioned ABG brands it is to be noted that ABG generates employment in wide range of fields for people all over the world.