1857 may be famous for the Great Sepoy Mutiny, but it has another huge event; the foundation of Aditya Birla Group by Seth Shiv Narayan Birla. The journey from then, till now is nothing short of a fairytale. Started as a Jute Manufacturing company to what transpired to now being the third largest conglomerate in the country. It operates in 14 industry sectors achieving global and national leadership in almost all the segments. The influence of such a huge conglomerate is to be felt by every citizen in the country, be it consciously or unconsciously. Even while writing this article, I am wearing garments produced by them (Allen Solly), hostel rooms made by their material (Ultratech Cement), my phone being managed by their networks (Vodafone-Idea), having my lunch safely packed in a foil made by them (FreshPakk), the payment of which was made by their payments bank (ABPB). Such huge is the impact of their brand that we cross paths with this brand and is unknowingly hugely dependent on this brand. Not only in this country, but in the 35 countries that it operates and lucky are those 120,000 employees that gets to work for such a huge conglomerate. Its impact can be traced from all products around us and as they say: “Big is massive, Big is microscopic, but mostly Big is Indispensable”. Such was evident from their recent ad campaign that mainly focused on a Aditya Birla Giant travelling round the globe and reminding us how big their influence is in our life. Coming back to its influence in my life, since placements are due in short time, I am going to a Pantaloons store in the evening to buy some Peter England formals, which are again ABG products and stores riding my two wheeler, the tires of which are made safe by Birla Carbon nano particles. Such omnipresent and such big and huge is their presence in my life and also to others. ABG as a group is also influencing all the strata of the society through its CSR initiatives and bringing smiles to people who really need it and also their idea of sustainable livelihood for all is making huge strides and is ought to be the future of doing business where they are driving India to the world.
T.A.PAI MANAGEMENT INSTITUTE