ABG- A US$ 44.3billion corporation has left no field of life untouched by its venture. It consists of 1lakh 20 thousand coming from 42 different nations hence it firmly sticks to its principle of facilitating inclusive growth overcoming the geographical and cultural barriers. Its extensively spread business operations cover all major industries including metal, textiles, carbon black, telecom and cement. It holds the first position globally in aluminum rolling, carbon black and viscose staple fiber. And in India it leads in fashion (branded apparel), mobile telephony and grey and white cement and concrete.
Not only this ABG group endeavors to accomplish social responsibilities by promoting education, women empowerment, education for poor, girl child upliftment, etc. much before the Corporate Social Responsibility Act came into effect. It actively participates in initiative related to upliftment of weaker section of the society by focusing on rural and sustainable development for a holistic growth of the society.
Flagship company Grasim, Est in post-independence India in 1947 was the first Indian business to set up International operations. It is rightly referred to as “India’s first global Company”. This was India’s entry point into the global village since then globalization has increased comprehensively. Making use of effective marketing strategies, they have been sponsoring the nationally renowned fashion event popularly known as Grasim Mr. India.
Growing up in India meant getting an instant reply to a negative statement like “I have no idea” as “GET IDEA”, strong and firm walls are synonymous with the phrase “Is Cement mein jaan hai”. Grasim and Mr. India are two inseparable terms that go hand in hand.
Such an organization which is so popular among both- the weaker and the stronger section of the society contributes to overall inclusive development thereby contributes to overall inclusive development. It never fails to set up a benchmark for all other organizations and provide them standard to look up to.