“An idea can change your life!”.Well, that is the thought that Aditya Birla Group’s Idea Cellular has instilled in the minds of the Indians. Be it clothing, housing, chemicals, or insurance, Aditya Birla Group offers it all.
To me the apparel side of Aditya Birla Group struck a resonating charm.
When one looks at the women formal wear section in India, the first brand that comes to one’s mind is ‘Allen Solly’, followed by ‘Van Heusen’. Aditya Birla Group has been successful in weaving an image of fashion and confidence through its apparels. In the Indian market, women can find many ethnic formal wear than western formal wear. There are only quite a few brands in India that offer them, Allen Solly, and Van Heusen have helped in bringing the world of western fashion into India at a mid-to-premium pricing range.
At first sight Allen Solly and Van Heusen permeates an aura of a ‘foreign brand’ in one’s mind. However, when we closely observe the fitting and measurements of these brands, we realise that these home-grown clothing brands have been successful in understanding the Indian women’s body fittings. Allen Solly has always been my first preference as it dishes out an array of collections and there is no question of not finding the right fit or colour.
As I get ready for my corporate life post my MBA days, I look forward to robing myself in an Allen Solly Blazer and standing confident just as the models of the brand endorse them.