As the Aditya Birla Group’s 2013 tagline said; “Taking India to the World.”, the conglomerate was ironically one of the first few conglomerates to bring the world to India through there array of brands like Peter England, Van Heusen etc. Like million other Indians, the group has touched my life in this capacity as well.
The brand evolution, which occurred in the early 2000’s was spearheaded by the Birla Group. With the acquisition of Peter England, the group started its play on the booming lifestyle market of the nation and has been going strong ever since with further additions to their arsenal of brands with Van Heusen and forever 21 etc. which are as reputed amongst the people as the older brands, ABG has shown that not only can they successfully find newer markets they can expand and capture them as well.
Another was that the group impacted my life was during my professional stint as a Civil Engineer. Ultratech cement being true to its tagline “The Engineers Choice” has been my most preferred brand not just for the quality and integrity that the cement possesses but also the ethics and professionalism the contractors or Engineers associated to Ultratech possess. They understood that a site can get cement from n-number of contractors but a professional and courteous demeanor will help them win not just the contracts but also the hearts of the people they associate with.
Not to keep the examples personal, ABG with the introduction of sustainable business reports form 2019 will impact billions of people of this nation and the world over with their operations and CSR activities. The report showcase the good work from across the Group, including the thinking of leaders, to propel businesses to succeed and be prepared for the future. The report also engages with industry and experts in enhancing the conversation and practices of businesses that are fit to function in a sustainable world. In a message at the report, Chairman of the Aditya Birla Group –Kumar Mangalam Birla says, “I have set an ambitious vision for the Aditya Birla Group to become the leading Indian conglomerate in sustainable business practices across all our operations. The scientific evidence is clear and it is very likely that the needs of a sustainable world will increasingly have to be legislated, more so if industry does not proactively self-regulate to raise its own standards.” Thus, With the commitment to taking the country forward both economically and sustainably, Aditya Birla Group will be the leaders of the future of business management in India and will impact billions of lives to come.
