Omnipotent and omnipresent. Two words that many organisations strive to associate with but fail. And the ones that are successful are not able to maintain the balance between value for customers and profits.

However, one organisation that is the exception is the Aditya Birla Group. Headquartered in Worli in Mumbai, they have been able to touch lives in more than 34 countries across the globe. More than 120,000 employees from over 42 different nationalities strive day in and day out to achieve a single mission: To deliver superior value to their customers, shareholders, employees and society at large.

For a conglomerate working to enrich the lives of people everyday; I am often left wondering which instance I would choose if asked how ABG has transformed my life? Do I talk about how almost the entirety of my wardrobe is from Pantaloons? Or how my maternal uncle was able to fulfil his dream of opening his own automobile dealership because of a seamless loan process by Aditya Birla Finance Limited? ABG is a very strong reason behind his content smile today. Should I talk about how my cousin sister, who happens to be an infant in a village in U.P. is receiving a promise to healthy life because ABG has collaborated with multiple medical colleges and help them set up medical camps and vaccination drives. Oh I have an Idea! No not the abstract, my telecommunication needs are actually satisfied by Vodafone-Idea, the world’s second largest telecommunications provider!

However, the instance that really is a testament for me, about just how powerful ABG is in touching and transforming lives has to be about how my Uncle, a civil engineer with distinction and currently an employee with the PWD, was adamant in using Ultratech Cement for his home! He was extremely sure about the quality of the product. Now you may not deem this to be a big deal. But then again, you haven’t met my uncle! He is cynical about every brand, especially when it comes to building materials. And for good reason too. Due to the nature of his work, he has told me stories about sub par products that he has seen. Some of them were even big brand names.

Today, my uncle keeps reminding us about how even in the worst of storms, his house will still stand strong.. He often jokes that he went with Ultratech because it is “The Engineer’s Choice” but we know that the value of the product was able to overcome his cynicism.

For me, his confidence in the product is a testament to just how good, nay, great, ABG is at delivering value and assurance to its customers. They are powerful enough to turn a non believer around. So is it any wonder, if I think that Aditya Birla Group are the new omnipotent, omnipresent gods of the conglomerates?

@ABGLP @ABGLP WOO ME COMPETITION @ABGLP WOO ME SEASON 2 – SIBM BENGALURU

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Apoorv Verma

The gods that be...