I am 26, born and brought up in a small town in UP. I started my career at L&T Construction as an engineer. In the last 10 years, Aditya Birla Group products have shaped my life. I dress to impress – Peter England, I communicate effectively with my peers – Idea-Vodafone and got a lifetime opportunity to work with Ultratech Cement as a procurement engineer at L&T Construction.

When I was a kid, I was lean, and clothes were always a concern for me and then one day I discovered Peter England. The fitting of clothes took the shape of my body and suited my body structure and the product variety helped me to fill my wardrobe with comfortable and trendy clothes. I still remember the time when I was called a hanger and how ABG clothes took me to the time when people started emulating my style and praising my attire.

In the 1990s and early 2000s, communication with relatives and friends at distant places was a big deal. I remember my family used to have a landline and using the same to talk to special friends was quite cumbersome. When mobile phones came to the Indian market with Nokia launching its phones for common masses, my father too bought one, which was the first mobile anyone had in my family. Based on trusted reviews, he bought an Idea connection. And then another mobile was brought for my mother and our family trusted the Idea network again to keep us connected. Thanks to Idea, I was able to talk to my friends using their night rate cutter offer and I cherish those memorable discussions using the network. My parents and I are loyal customers of Idea and still own 13 years old connection.

As a professional, I have a fabulous experience with Ultratech Cement (ABG). I found the company to be very professional, disciplined and well-structured. I was working with L&T Construction and Ultratech cement is one of the most important vendors of L&T Construction. My colleague who used to deal with Ultratech for smooth supplies left the company due to some family issues and I got an opportunity to handle the pending supplies so that the project doesn’t face any cement shortage. As a customer, I can say that the management of Ultratech is very friendly and they live up to their promises of product delivery and quality.

ABG provides diverse products using which I have created value for myself, value for my company and my peers. At every stage of life, its products have influenced me and helped me to make an impact. In childhood, it had reshaped my fashion sense and provided me a carrier to communicate and build relationships. In professional life, it has impacted my career. I learned a lot from the way they work and create an impact on society by contributing to building the first Dedicated Freight Railway Corridor of India.

ARCHIT RASTOGI

Aditya Birla Group - My Lifeline : IIM Rohtak