“Be it parties, be it marriages,

I have been looking up to you for ages,

When it was the festival of Holi,

I took to you Allen Solly,

Peter England it was for my first movie date,

Lucky it proved to be,

She still says it suits me,

When it was my IIM interview,

I got myself a suit brand new,

Louis Philippe it was, blue in colour,

Me, brimming with confidence and vigour,

Elated I was to hear about my selection,

Told my mom about my IIM Ranchi admission,

Tears rolled down her cheeks, emotions kept flowing,

Me jumping in joy, dancing and glowing,

For all the major events, I trusted you,

You never failed to disappoint, be it old or new,

Oh Aditya Birla Group! A very BIG THANK YOU!”

If you are trendy, flashy, fashionable and have a penchant for looking good, then it’s highly unlikely that you haven’t tried out one among Van Heusen, Louis Philippe, Allen Solly, Peter England. Do you know what they have in common? – Yes! You guessed it correct. They all come under the Aditya Birla Group! The look good, feel great attribute that these brands offer is one of the many reasons, Aditya Birla Group has emerged as a market leader in industry. Be it fashion, be it telecommunication, be it financial insurance services, Aditya Birla Group has created its mark in every sector. Aligned with its five core values of Integrity, Commitment, Passion, Seamlessness and Speed, the group had created and added values to, and changed lives of millennial, I being no exception.

The young myself was never conscious of the apparels he used to wear, nor did he fret so much on what brand of product he would buy. As I entered my early twenties, gradually that sense of looking good, feeling good started cropping up and since then, my relationship with the Aditya Birla Group is growing stronger and stronger. Quality, style meets affordability – that’s the best part of the products offered by the Aditya Birla Group. I still remember the day, when I went to shop alone for the first time. Aditya Birla’s Van Heusen it was! It took me around 1 hr to select one shirt from the wide varieties they had to offer! Their tagline --“The power to choose from the collar to the cuff and everything between” – they justified every bit of it. With every product of the Aditya Birla Group I bought, closer I came to the company, and stronger my trust grew with their brands.

Be it for kids, be it for women, be it for men – Pantaloons had it all, again a brain child of Aditya Birla Group. I have seldom seen my Mom, Dad visit any other store, other than Pantaloons. Pantaloons became an integral part of our family. Be it any occasion, be it any family function, one thing stayed constant for our family – “Pantaloons!”.

Clothes can speak volumes about your personality and I have always believed that. The first suit that I owned was that from Lois Philippe and I have never looked to any other brand henceforth. Their elegance and perfect fit, kind of kindles a sense of latent confidence from within myself and I have no second thought coming to my mind, about wearing a Louis Philippe in any interviews. The brand was there with me when I gave my first job interview, it was there with me when I gave my CAT interview and it was there with me in the most crucial moments of my life.

It’s not only the apparel brands of the Aditya Birla Group which explains my fondness of the group. Back in those days Internet was costly. Can you recollect those days when you had to wait 10 minutes to watch a 4 minute video –that irritating buffer icon, rotating and rotating ….—I shifted to Idea 3G and indeed it was an “What an Idea Sirji” moment for me! Staying connected with my parents when I was in Mesra, in the outskirts of Ranchi, was never a worry henceforth. It helped me prepare for my studies a lot. Their low cost voice calls and internet data packs allowed me to group study with my friends who were in other colleges overcoming the distance barrier. I still remember those long hour talks where we used to discuss on topics, have heated debates – Oh Idea Cellular thank you for making internet and voice calls so affordable. Most importantly, Idea Cellular became my Virtual Teacher, when I needed it the most.

Living in the outskirts of Kolkata, it was hard for me to commute to the renowned coaching institutes located in the heart of the city. On one hand these institutes used to charge exorbitantly, on the other it used to take me hours to commute as well. With all the All India Exams growing so competitive day by day, it was very challenging to prepare for competitive exams without any external help. Idea Network came to the rescue! Its high speed 3G data packs made online lectures, from the best in the industry, available literally at my fingertips. It not only saved me time, but was also a very economical option for me. Lectures from MIT, Oxford was just a click away – indeed “What an idea, Sirji!” I cleared JEE with flying colours, getting into my dream college. Indeed “An idea can change your Life” moment for me.

In a nut shell, the Aditya Birla Group has played a major role in my life and I am indeed very proud to be a part of the Aditya Birla Customer Family.

ArkoZ

An Ode to Aditya Birla Group from IIM Ranchi!