I am a doctoral student in the Marketing area at IIM Lucknow. Currently, I am at the last leg of my PhD i.e. 4th year; and my thesis is on media choices in digital markets. Prior to this, I have done my MBA from Calcutta University. I am a Kriya Yogi, a writer, a reader and a blogger by heart. An introvert by nature, I have come to love IIM L as my home. I have worked as a freelance social media manager and content writer for a few years as well. My blog : arunimashah.com
Hopefully, this is my last winter in Hell. I am an FPM student, currently in the last year of my study at IIM Lucknow (the campus we all love to call hell; if only actual Hell were so pretty to look a…
