Allen Solly, Hindalco, Louis Philippe, Pantaloons, Peter England, Ralph Lauren, Ultratech Cement, Van Heusen are the renowned rands acquired by Aditya Birla Group. All these brands have made a major impact on the entire society.

By acquiring such major brands in many sectors, Aditya Birla Group has ensured that society gets premium quality products at affordable prices.

Being one of the most renowned conglomerates, it operates in 35 countries with more than 120,000 employees worldwide. It has been a part of many lives including mine. Retail Fashion is the business line of Aditya Birla Group that impacted me the most among all the other retail chains. Shopping under one roof was not an option before Aditya Birla Group made it possible by acquiring Pantaloons. American fast fashion retailer and my go-to brand for my fashion moods, Forever 21, was also acquired by Adity Birla Group in India.

Aditya Birla Group had an impact in my life since the beginning of my school days. The Freshwrapp is keeping my food fresh and hygenic since about 15 years now. It is a product that people prefer and continue being a loyal customer of the same despite its competitions in the market.

Aditya Birla Group has been a major part of my life in the day-to-day activities as well. Being in contact with my family and friends easily was made possible by ABG through the use of Vodafone4G and its high speed internet. Also, being a business student, to shop for female formal wear is much more tougher than for male formal wear. With brands like Allen Solly and Van Heusen, ABG has catered to my need of a comfortable and chique formal wear for a corporate look. These brands and many others cater to the fashion needs of almost an entire section of the society.

From packing food and keeping it fresh and hygenic since my school days to my fashion needs of formal wear in the post graduation days, Aditya Birla group has played an integral part in every part of my life.

ABG has an extensive focus on innovating day to day products. It is constantly changing and evolving itself as per the means of the consumers and the market.

HOW I OVERCAME CHALLENGES TO ACHIEVE MY AMBITIONS IN LIFE SO FAR?

Nothing in life comes easy. Like everyone else, I had my own challenges in life to overcome.

I've travelled and lived in different parts of the country since my father has a transferable job. Leaving one city and moving to another, in a span of few years was a big challenge I started facing since I was a kid.

Moving to a new city leads to adjusting to a whole new culture, a whole new kinds of people and a drastically different environment. For the start, leaving a set of known people in school to knowing new people in another school was a big challenge for me. Although, the vibes of a new city always attracted me. I managed to overcome the issue of adjustability by facing it again and again.
The rush of shifting to a new place among a new set of people gave me the excitement to overcome the adjusting issues with the same.

Although there was a bigger challenge which came up soon after my school ended. I had spent 16 years in the beautiful state of Uttarakhand, and post that, I got admission in New Delhi for the under graduation. Living in a pollution-less environment for 16 years and shifting to the most polluted city of India was a challenge like no other.

I had to cope up with the polluted air and dirty roads with temperatures going upto 48 degrees Celsius which i had never even imagined. Although, it took me 2 complete years to adjust to the same and I managed it because I focused on my goal. I reminded myself everyday that this is what I need to experience.
Maybe a pollution-free environment and snowy mountains around me, was what my comfort zone was.
Getting out of my comfort zone and having to lead life according to the circumstances gave me the much needed experience and exposure.

I'm grateful for the challenges I faced because they made me the person I'm today. I overcame the challenges by being ambitious, determined and yes, grateful.

Bhavya Kant

Why Aditya Birla Group is big in my life?