Aditya Birla group (ABG) a company with a vision "To be a premium global conglomerate with a clear focus on each of the businesses" was founded in 1857 by Seth Shiv Narayan Birla as a cotton trading company in Rajasthan. ABG is known for its contribution during the freedom struggle be it the round table conference or providing funding to INC. Being a giant in corporate world it employs around 120,000 people across 34 nations with a net worth of US $44.3 billion .ABG has made India leaders in field of aluminium rolling ,viscose staple fibre and many more. On national level this group leads in fashion and lifestyle player and mobile telephony company. Along with the corporate world company has a huge impact on the social life of people be it providing 56 schools, 20 hospitals for the poor and many more. They also provide scholarships at national and international level.

AGB have touched lives of many along with mine. My earliest memory that I can remember comes from childhood during school days. Coming from a middle class we tend to carry lunch box to school, as my school was too far we travelled a lot and it took a huge toll on taste of food that was prepared in morning. But freshwrapp came to rescue and preserved the warmth and love of my mother in that box. This could have easily gone wrong but quality and standards maintained by ABG were top notch. During or college years we tend to shop a lot and pantaloons is where I ended up each time. I am connected to it for 3 years now and have never seen any compromise with professionalism at any point. Me and my family trust pantaloons highly as a brand. This is where is corporation has been able to make a connect with society in a very positive manner. They have been titled 'No.1 Corporate', the 'Best in Class', for the third consecutive year. ABG is rigorous with their Integrity, Commitment, Passion, Seamlessness, Speed which is their ‘Power of 5’ and success mantra.

People ABGLP program are the one who have a huge impact on the society along with the challenges that they face. It is rightly said that failure teaches more than success. Coming from science background in my school days I was an IIT aspirant. It was the pinnacle at the top that I aspired. For fulfilling my dreams I landed in Kota to compete with fast running world. Life was not easy their but I still showed grit to fight against the odds. Major problems that I faced was gap between the intellects of other and mine. I was at much lower level so I tried to fulfil it with extra labour. But each time luck does not work in our favor, I couldn't achieve what I aspired. I was taken aback at that time but understood the importance of moving forward. This experience in life proved to be quite helpful.

During my engineering period we worked for various societies, one of which I was a part of. We organized an event but it failed very badly and someone has to come up and take responsibility for it. At last I took the responsibility but something different happened students who were not coming forward before came to my support and we ended up reorganizing the event. It was at that moment I realized leading from front will always play dividends.

Carrying the past experiences I have moved forward to Mba College and looking for many other lifetime experiences that I can preserve with me throughout.

dev238

Values That Create Impact - Aditya Birla Group - Devansh Singh, IIM Sirmaur