On Saturday, 7th October, 2017, the Industrial and Management Engineering department of IIT Kanpur had the opportunity to host a very insightful and informative seminar by Mr. Ashish Chandra on “Healt…
This Sunday, was anything but a usual day at IIT Kanpur. The ever enthusiastic students of the MBA course learnt some clever ways of how brands are leveraging technology to create enduring connections…
“Opportunities multiply as they are seized.” - Sun Tzu ‘I am an IITian’, even after two months here at IIT Kanpur this one line still fills our heart with excitement. Each one among the 54 students he…
In the 21st century, a brand must understand their customers' root motivators in order to make the kind of value-based connection that is increasingly important to the modern consumer. To provide stud…
