There is no doubt that shopping has always been a girl’s best friend, but in my instance, it

has played a major role in enhancing the bond between a mother and a daughter. My

mother and I had moved to Mumbai for my high schooling. One random day, we walked into

“PEOPLE” at Phoenix Market City, Kurla. It was a newly launched store then so we were

clueless about the brand. We had a small argument over whether to enter the store or not.

THANKGOD WE DID! After all, mothers are always right. We were blown away by the

collection, variety, design and most importantly affordability. It’s been almost 7 years since I

purchased a bag from PEOPLE store on that very day. Today, it remains to serve as a

memory pertaining to my beloved mother and brings a smile to our faces.

“LetsBePeopleFirst” campaign is one of my favourite campaigns till date.

Someone had said “Shopping is cheaper than a psychiatrist”. Forever 21 is one such brand

that has been my personal mood lifter throughout the under graduation. With the help of

Aditya Birla Group, this brand has expanded into all major cities of India, which has helped in

bringing immense happiness to all the “twenty-ones” of India. I still remember that while in

college it would be my go-to store for all my clothing needs. Whether it’s she who needs

some time to clear her mind off the several XYZ problems in her life or a group of friends who

just decided to bunk the next class for that 50% off sale, each and every friend of mine has

immense love for this brand. And, this has been made possible only because of Aditya Birla

Group.

I struggled a lot to decide my path towards MBA. I was a biology student who had no idea

about what MBA would bring to my career. Belonging to a business family, I decided to

pursue MBA. And then the biggest struggle to get into the best B-school began. The entrance

preparations were definitely a roller coaster ride, but I was constantly motivated to give my

best. And, VOILA… SIBM PUNE IT IS! Aditya Birla Group has held my hands even when I took

a step into a new journey of the business world. The time span between my admission

confirmation and first day of MBA was quite less. Obviously, business formals are the way-

to-go in MBA colleges. Being a fresher, I was never exposed to the corporate world so I had

no roadmap to build my new wardrobe. This is when, like a knight in the shining armour,

Allen Solly came to my rescue. I still go through stages where I feel I won’t be able to survive

and thrive in the environment such as this as 80% of my batchmates have good amount of

work experience in their respective fields. However, my enthusiasm to survive and thrive

returns to me when the very next morning, I see myself in the mirror wearing business

formals that inculcates a sense of ‘can do it’ attitude in me. I can’t thank Aditya Birla Group

enough for being there with me in every phase of my life.

Latika Agarwal

DIFFERENT CHAPTERS OF ABG IN A GIRL’S LIFE - SIBM, Pune