Oprah Winfrey once said that, “Excellence is unforgettable” and so is the Aditya Birla Group of companies. Businesses that create a sustainable relationship with their customers will always find themselves to be extremely successful. When a business holds the potential of impacting a consumer’s life, it sows the seeds of a fruitful engagement between itself and the consumer.

The Aditya Birla Group has successfully touched millions of lives and has left a lasting impression of their values and excellence. With a plethora of brands in its portfolio, the group has provided consumers with plenty of options to choose from.

I’ve always felt that small moments make a big life. When I look back at any of my accomplishments so far, I know they began in the small moment when I said to myself “Let me try”. When I look back at any of the happiest memories, they were but small moments of joy shared with loved ones.

When I look back at the small but significant moments, I appreciate the companions that shared those moments with me. One such companion has been ABG. What better way to explain than by sharing some brief vignettes…

Playing host to extended family…

It’s their first trip to Ludhiana. A guided tour is a must. The chatter in the car is non-stop. Then we approach the famous durga temple, lit up for the night. There’s silence as they take in the sight. A beautiful sturdy structure, built with UltraTech Cement.

First trek…

A beginner’s trek but the limbs are in agony: why did I sign up for this? Almost there… and done. Mission accomplished. And the view! Need to share this feeling. Pick up the phone, check for signal – Idea is right there with me.

MBA interviews…

A bundle of nerves: Am I good enough? Do I know enough? Do I look the part?

And the mind answers: I believe in myself. I’ll answer what I know. Of course I look the part – I’m in an Allen Solly suit.

So many small moments, they’re too many to write about.

For creating value and delivering excellence, I would like to thank the Aditya Birla group for making a significant impact on my life and millions of others.

Pavni Aggarwal

It's Me - TAPMI