When life throws a bouncer towards you, you have two choices – either to duck down and play safe or to consider that as an opportunity and guide it through an uppercut for a sixer. Such situations activate the fight or flight reflex in our body. In words of Mr. Kumar Mangalam Birla, “If your first instinct is to run away from failures, then perhaps you’re doing it the wrong way! “.

Aditya Birla Group, a 162 years old Indian multinational conglomerate, has been a legacy in India. Functioning efficiently in 14 industry sectors, Aditya Birla Group has influenced each person in some way or other. Their motive of ‘Big in your Life’ has been a revolutionary concept, with which the company thrives and motivates others to be Big.

How Big is ABG?

Their Idea – Vodafone merger has the highest number of active mobile connections in India and helps about 40 crore Indians to connect with their dear ones making them the 2nd biggest telecom in the world. Aditya Birla Novelis is the world’s largest recycler of used beverage cans, recycling 70 billion cans every year.

The thing about ABG that touches the people’s heart is their value offering towards society. Besides being a multinational corporation, they have been actively contributing to the social and economic development of India. Through their ‘Big on Smiles’ campaign, they have been helping 7.5 million people throughout the nation. Such things create a long-lasting impact on people’s mind, and they start considering ABG as their own family.

This homely feeling is what has kept my family using an Idea sim for the past 15 years. Since 2004 a number has been correlated with our family and acts as a defining entity since everyone, we have met in the last 15 years, has that number. This number has been our representative. These feelings imbibe only when a company incorporates values.

After getting inspired by ABG, we decide to help rural India. My brother, who is a dentist, and I started organizing free dental checkup camps across rural areas. Seeing the response, we started a clinic at a place near Agra. We were targeting people who lived in rural and semi-urban areas and wanted to provide the services to them at affordable rates.

But life isn't always a smooth road, and eventually, problems arose, as people were still going for quacks because they were charging them a pittance. Though the clinic was suffering from losses, yet the worse thing was, people were getting poor quality and dangerous treatments from quacks. To turntables, we came up with an idea of increasing awareness among people. So, once again, we decided to organize free dental camps, but this time, they were to educate people about the risks they were taking.

Soon the results started to reap when people started perceiving the differences between a professional dentist and a quack. We were charging nominal prices, and the footfall increased. Though the profits were not that great, yet the feeling of doing something good for people was worth enough, and the number of people visiting quacks was decreasing.

Through this event, I understood the feel of making a difference in people’s lives.

prateek singh

ABG - AN IDEA THAT MAKES ALL THE DIFFERENCE! - PRATEEK SINGH, MDI Gurgaon