Aditya Birla group after its inception in mid nineteenth century has evolved relentlessly to have a pervasive presence in many dimensions of an individual's life. Its diverse portfolio of products and services made it an attractive choice and gave it a competitive advantage. It emerged as one of the leading global company with its oversees operations spread across all over the world.

Some of its reputed establishments which have an indirect impact on human lives include Hindalco industries in the manufacturing of Aluminum and copper value added products, Carbon black as a color pigment and reinforcing element in rubber products. The company also has established brand portfolio in Fashion & retail segment of its textile business such as Louis Philippe, Allen solly, Van Heusen and Peter England etc which earned great customer loyalty for consistently exceeding customer expectations and delivering quality products. Its constant mission of enriching individuals experience has helped it to acquire loyal customers.

Its telecom network idea has an impressive track record with second highest number of subscribers, which can be directly attributed to its high quality network and deep penetration. The recent merger with Vodafone has further strengthened its market position to number one. Aditya Birla Capital, a subsidiary of the parent company, has a strong presence in various financial services such as asset management, housing finance, insurance, lending which positively contributed to the development of our economy and addressed financial concerns of a common man. I have been oblivious all through my childhood and often get astounded by how extensively ABG's products and services have an impact on my blooming lifestyle.

It's corporate social responsibility programs touched the lives of millions, from providing free education, health care for under privileged communities to incorporating CSR as a part of the organizations prime agenda. On a whole, its continuous and never ending support for the sustainable development at this juncture is crucial and noteworthy to other corporate behemoths.

Challenges overcame in life to achieve goals

Life seems challenging only when it demands an effort beyond our comfort zone. There are quite a few challenges in my life which tested my mettle. It was during my sophomore year when my career demanded high level of seriousness, i have started applying for internship programs to get practical industry exposure and to build resume for the upcoming campus placements. A mediocre GPA has put me in a not so good position to be considered for an core internship. To add fuel to the fire, my father suffered with serious illness at the same time which impaired him from attending his job permanently. A sudden financial crisis prevailed in our family which started burning all of our life savings. After a long wait, i got an internship opportunity in a startup as a sales manager but it could only float my family for a short period of time. Later i got placed in a manufacturing company located at a far off place. Even after attaining some financial stability i had a tough time simultaneously managing my MBA preparation, addressing household issues, fathers health care, performance at workplace etc., It is the time when i had no choice but to endure and move ahead in life, which taught me important lessons for life. Later i got MBA admission from a prestigious institute. On a whole challenging situations in life helped only to become a better of myself and imbibed a habit of striving for continuous improvement.

#SJMSOM #IITBOMBAY #ABGLPWooMe

Rakesh kumar

ADITYA BIRLA GROUP - A CAUSE OF DELIGHT FOR THE NATION.