Aditya Birla Group thrives in serving every individual and tries to extend and expand its various business services. Every individual would have come across one or other product of ABG which would have left a short or significant story so did in my life

Being brought up in a small town of West Bengal I rarely new about the brands like Louis Philippe, Allen Solly or Van Heusen. Post my engineering I started working with an IT firm in Pune a fast moving city in terms of Technology and fashion and when it comes to fashion ABG shares a special status in the market.

My Perception towards brands like Louis Philippe and Van Heusen was that they were worn by business professionals and having seen my father wearing shirts which were stitched from local tailor shop, I always wanted to gift them to my father.

Finally, the Day came when I ran towards the outlet to get a shirt yes, I ran for one shirt not because I was gifting it to my father but I was gifting the shirt in which I had imagined my dad. It feels great when you gift something to your parents and for the first time, it's going the other way round. Seeing him wearing the shirt was a proud moment for me and I really believe ABG group shares more than Comfort with its customer it’s the belief and Values which they promise and deliver

how I overcame challenges to achieve my ambitions in life so far.

“Decisions are the hardest thing to make especially when it is a choice between where you should be and where you want to be.”

I can relate few of my decisions with the above quote, there are few times in life when it feels like giving up and stop chasing our ambitions still life gives you a second chance to prove your potential and give your best shot.

People might try to persuade you and our dreams might look like mere doldrums but it all depends on our zeal and determination to fight.

Although I have been born and brought up in a small town my parents have taught me to dream big. Learning from failures and success is a journey, not destination are few things which come to my mind when I think about my mother. Though she is not here with me her teachings are bonded with me like my body and soul.

It was one of the darkest days of my life when I received the news that my mother is no more, I didn’t know how to control myself as I have gone through any such situation, I had to support my father, my sister and most importantly myself. I was in a trauma I had detached myself from the outside world, I was suffering from depression for more than two months but teachings of my mother never let me fall down, it was time for me to come up with a decision either I continued where I was or to fight up. I decided to go for the second, It takes an enormous effort to fight all the way and finally I landed in Indian Institute of Management, Tiruchirappalli. Although it's just a part of my ambition and more is yet to come as Success is a journey, not a Destination.

Ramesh D

Success is a Journey|Ramesh #IIMTrichy