PART-A

Aditya Birla Group has occupied almost all instances of my life from fashion to telecommunication. Vodafone Idea is leading telecom service provider in India and the second largest globally, almost all members of my family use it. I always consider brand while buying clothes and the first word which comes to my mind is pantaloons. Considering my family members, my brother is big fan of MUDRA F&L . My father, being a civil engineer always prefers BIRLA GOLD CLASSIC CEMENT. My mother prefers VAN HEUSEN while shopping. She always prefers it due to its products and value. Reason for sticking to ABG is quality of product and services it provides. It focuses largely on consumer requirements as well as customer satisfaction . It also maintains its loyal customer base. We always have good experience while using ABG products in terms of product quality and expectations. So in short ABG is like a family for us. Our complete life revolves around ABG products and services. Apart from that ABG is used by my relatives as well. My family recommends it also.As a brand it associated with us and now it is a family. Considering its contribution and involvement it has now become a habit. On average we purchase 10 ABG products every month . My father uses a lot more than that. I would also like to add that ABG being an Indian company motivates Indian customers to contribute to their own country. This is good initiative as far as development of our own country is considered .

PART-B

I belong to a village in Haryana. Being a girl my education was not considered that important by society. I completed my primary education from the village only. I was a bright student from childhood only. I am a topper throughout my education. I was topper in school but this is not considered important by society. People considered marriage is more important for a girl and education can be a secondary thing and the worst part of this is girls of my village also agree to it. But I took my stand and asked my parents to support me. After scoring 93% in 12th class I cleared cutoff for Delhi University but people within my family and neighborhood forced my parents to not allow me to go for it. But I did not agree to them because I want to set an example for all those girls who are accepting being a girl as a curse and I convinced my parents to get admission there. After that I worked hard in my college I secured 15th position in Delhi University and 3rd position in my college. Due to my this success the people who stopped me to achieve my dream felt sorry for that and allowed their own daughter to go outside for studies. I feel so good when girls see me as an inspiration. Making this whole thing happen irrespective of challenges I faced because I have a clear goal to fight for the right. This is how I make an impact on the mind of people who think that girl education is not that important. Now conditions are much better but this is certainly not the end but the starting of my goal. I will try my best to achieve it.

Riya Kaushik

ABGLP Woo Me Competition-IMT GHAZIABAD