
Ultimate Urban Legends - Marketing Edition
Boss of a firm is sitting in a meeting room with his subordinates. Boss is concerned about company’s performance which has been very bad. Boss says – “We can’t compete on price. We also can’t compete…
Sachin Mandot is an IMT-G Alum (Batch of 2018). With an aim to help MBA aspirants, he has been writing on InsideIIM platform since March 2017.

Boss of a firm is sitting in a meeting room with his subordinates. Boss is concerned about company’s performance which has been very bad. Boss says – “We can’t compete on price. We also can’t compete…

There are 100s of videos on how to stay motivated for studies on the Internet. There are people who would keep on watching those videos, one speaker after other. Similarly, there are multiple self-hel…

I recently graduated from IMT-G, with Marketing as my majors. In the classes and through projects I learned about theoretical and practical concepts pertaining to the area of business management. But …

What if learning was fun? What if you can learn management lessons through the movies you watch? Well, that’s quite possible! With this article, I would try to bring out management lessons from some p…