When it comes to understanding the business, one can always rely on traditional business houses and one such big house is the Aditya Birla Group. Ever since it was founded in 1857, Aditya Birla Group has always delivered the superior value at reasonable price and thus catered to the masses like no one did before. Amidst so many traditional business houses in India, it has left an everlasting mark on every individual across the economic spectrum.

ABG is synonymous for bringing everyday products to life. The 3^rd largest Indian private sector, multinational conglomerate has a various portfolio – which ranges from metals and mining and cement industries to textiles (including branded apparel), carbon black and chemicals to financial services and telecommunications. Yet, regardless of the market, Aditya Birla Group has continued to leave an impression and set a benchmark throughout its product line which is difficult to match for the competitors.

ABG have gone into the nitty-gritty of customer needs with their far-reaching diverse portfolio. From the clothes we wear to the walls around we build, Aditya Birla Group’s presence can be felt everywhere. By bringing the famous brands like Allen Solly, Peter England, Louis Philippe, Ralph Lauren, Van Heusen to every nook and corner of India, ABG as ensured that they live up to the expectations of the masses. By agreeing to merge Idea cellular with Vodafone, the group has ensured that it stays relevant in the telecom industry which currently have the highest total revenue and number of subscribers.

Carving out a customer-driven path in the sector, Aditya Birla Group had worked hard to stay one step ahead of its customers wants and needs. This group has reached not only to every nook and corner of India but is also touching the lives of 34 other countries thus validating the tagline - Taking India to the World.

How I overcame challenges to achieve my ambitions in life so far?

“A man without ambition is like a bird flying without directions”. However, like most people, my ambition was also blurred. Coming from a lower middle-class family, I could not afford to be too ambitious. The plan was very simple – Go for engineering, land yourself a job and live happily thereafter. I followed the plan, overcame many challenges and landed myself a corporate space, straight from the campus. This was supposed to be the best days of my life however, life there was full of challenges. Right from the beginning, competitive environment ensured that I was always busy backing numbers rather than the facts. Responsibilities given to me was not a cakewalk and coordinating the team to follow the common goal was huge task. Office politics is something which poses a serious challenge for any newcomer to the corporate life and I was not spared as well. There was always an undying need for recognition and appreciation for all the hard work I put in. Challenges like this put me in a spot where I gradually started developing an ambition to aim for bigger heights and role. I started utilizing the break time to meet new people, understand their profile and learn from the challenges that they faced. Slowly, this reciprocated into a routine which was a perfect mix of concentrated efforts towards my work and friendly relations at my workplace. It took some time for me to realize that balancing the office work and studying for MBA was an uphill task. However, with proper coordination and a mutual understanding within the team provided me the much-needed time to focus on my goal. I gave it all to make the journey focused yet, interesting and fruitful. There was no room for any deviation as it could impact both my professional and personal life. This is how I rose above the challenges of self-doubt and finally managed to be with the brightest minds of the country in one of the premier B schools – The IIM Raipur.

#IIMRaipur #ABGLPWooMe

SATYAM KUMAR

"Why Aditya Birla Group is big in my life", IIM Raipur