I come from a family where my parents are government sector professionals. They have always wanted me to work hard, grow and do well in all spheres of life. I have been a self-motivated individual right from my childhood and have always wanted to do well in my life. I have been one of the most obedient and sincere students in my class.

Keeping up with the dedication, after school I wanted to get into the finest college for commerce in the country and worked hard to get into it. For the first time in my life, the result said otherwise. For the first time, something I wanted to happen didn’t seem to be possible. I joined some other college which is also one of the best colleges in the country but wasn’t “THE BEST”.

It took me 6 months to come to terms with not getting the college of my dream. But this incident sparked in me the will to put in much more effort than I had been putting earlier. I wanted to work hard, prove myself and my worth, not just academically but also in extracurriculars like public speaking, event management, etc.

This incident taught me that it is not just the brand that matters every time. It is also your will that can take you to places and make you do well in life, spark in your ambition of not just doing well financially but also psychologically.

Hence, Aditya Birla Group’s CSR tagline correctly says ‘Big on Smiles’.

Why Aditya Birla is important in my life?

Since 1857, there have been very few companies that could pass the brunt of time and go through depression, recession, world war, separation but still could manage to continue its operations successfully. Aditya Birla group was one such conglomerate which, not only managed to pass these tests but also successfully ran its operations and expanded them worldwide.

All of us have been associated with it for a long time now. Aditya Birla having ventured into many industries like cement, apparel, financial services, telecom, metals and has a huge role to play in the lives of each one of us and the economy as a whole. It is contributing to the growth of our economy by contributing to the GDP.

It is contributing to our lives by offering us good quality services. Its brands target not just one section of the society but people from various economic backgrounds and various tastes as it offers a wide range of product quality and services.

Being a regular customer of Aditya Birla, be it in the form of using telecom services of idea and Vodafone or using its apparel brands like pantaloon, Louis Philippe, Allen Solly, Peter England, Van Heusen or using the financial services industry like Aditya Birla money limited, as a consumer I vouch for the group and know that despite its great success so far it the conglomerate will keep growing and will continue having a major impact on the lives of the millennials.

Sherin Mehta

Big on smiles,ABG - MDI Gurgaon