Traveling is something which I am sure many of us enjoy a lot. Whenever I am planning any trip within India, I prefer a location which is within the driving limit from my residence that is Delhi. I love driving as it gives a feeling which is comparable to none. When you are driving you feel a power that you are in control and you are the one who is in charge of this vehicle. I’d like to share a quote here “Don’t become too vested in reaching your destination that you miss all the fun that the journey beholds”.

The journey becomes more and more beautiful as it gets harder, because the places that are difficult to reach surely do feel worth it, when you at last enjoy the view from up there. Aditya Birla Group is one such company that has made this possible. Birla Carbon is one of their products that makes this journey a joy. Though most of us might not be knowing this but consciously or subconsciously Aditya Birla Group has touched our lives to make it better. In my case there are many other products like Allen Solly, Louis Philippe, but the most important is Carbon Black by Birla. They make my passion of driving possible by making the tires of the vehicles stronger, more durable and reliable at the same time keeping their weights to the minimum. As someone rightly said, you can only go fast when you have the surety that brakes can stop you if anything goes south

Just following my passion I went on a 2 nights 3 days road trip to Kasauli a small hill town in Himachal Pradesh with my friends. The drive was mesmerizing and this was the first time that I drove on the hills, but it was a hell lot of fun drive. We all sang like crazy and the view while driving up the hill was so nice that no choice of words could justify the same. There was light rain going on and roads were nothing less than slippery with a slight hint of mist setting up from the clouds that we were surrounded with. But the grip that I got from the Tyre did not let any fear or uneasy settle in my mind, I was as sure footed as I could be and drove like I have been driving in the hills for ages. The way back from top of the hill was even more challenging as the cats and dogs were pouring like anything and even when the roads are dry coming down from a hill is a challenge in its own, so the rain only made it even more difficult but because of the excellent grip from the Michelin Tyre that use Carbon Black, I overcame this challenge and the first time hill driving experience was something that even a foreign trip can’t be compared to.

A lot of the credit goes to the unsung hero i.e. Birla Carbon Black, which is the global leader in Carbon Black. It is found almost in every second car in the world. Birla has left no stone unturned, it is also found in Trucks, Bikes, Scooters, Cycles and any kind of Tyre that you can imagine.

Thanks Aditya Birla Group for making our lives better each and every day.

SHREYANS JAIN

When driving is life, you can't say No to ABG- IIM Rohtak

ABG an Unsung Hero, IIM Rohtak