As the title suggests, Aditya Birla Group owned Pantaloons has been my go-to brand whenever I am in dire need of clothes. ABG has been with me in multiple phases of life. When I bought my first phone, Idea was without doubt my first choice to go with. Afterall who can resist catchy slogans like ‘Walk and Talk’, and who can resist themselves from singing the melodic ‘Hello Honey Bunny’ song along with Mr. Bachchan. Also, I can’t even recall how many times and on how many occasions I have adorned the prestigious Peter England shirts. Be it getting ready for Interviews or getting ready for weddings, Peter England never left my side, and always gave me ample options to chose from.

Pantaloons has been an integral part of my life. A one stop destination for all my clothes requirements, be it buying a jeans for myself, or buying a nice shirt for my father, or buying designer sarees for my mom, or buying trendy suits for my sister. And who can forget about ABG Ultratech Cement’s slogan, ‘The Engineer’s Choice’. While building our home, it was the first and foremost thing my father decided upon. Having a construction company, Ultratech Cement is my father’s favourite and most trusted brand when it comes to making buildings with strong foundations. With Birla synonymous with trust, it’s hard to ignore the Aditya Birla Group which is all pervasive. ABG products display true solidarity when it comes to building relationships with it’s customers. Trust is what ABG conveys via it’s products, and this is why ABG is an important part of all Indians.

Having a strong persona in it’s brand, ABG has proved it’s mettle in being the market leader when it comes to serve the general public. And this quality of ABG has helped me in many tough situations, one of which I’ll be sharing here.

In 2016, my real uncle passed away, a week before his son’s, my cousin’s wedding. It was a tough time for the entire family, with all of his brothers (including my father) in extreme grieving stage. With no scope of postponement of wedding, (because of bride’s financial conditions, as a lot of their money was invested in the marriage preparations), I along with one of my cousins took the matter in our hands. From handling the family to arranging the wedding, and making all the arrangements, right from booking the pony for wedding night, to handling the arrival of friends and family. It was a tough situation, taking toll on our mental well being, with family members breaking down several times, I and my cousin handled everything. Of course, this wouldn’t have been possible without our family who while grieving respected my uncle’s last wish of hosting a great wedding for my cousin. My cousin’s wedding was the most ambitious day of my life. Having lost his father, I didn’t want him to feel alone at any stage during his wedding, and I did everything in my capacity to make that day the happiest of his life. And seeing him smile on his wedding day was the sight I longed for the entire week.

This is what, in my opinion, Aditya Birla Group does. Brings families closer. Solidifies relationships. Builds trust and then delivers on it. Progresses an entire nation. And, I believe Symbiosis is the perfect word to describe the Aditya Birla Group.

Lastly, I would like to thank and extend my gratitude to ABG for always being the go-to brand and always being there for me and millions more.

Vipul Dayma

Aditya Birla Group: ‘My mainstay’- Vipul Dayma, SIBM Pune