Aditya Birla Group has always been typecasted as the cement manufacturing giant but it also has different shades to its product portfolio. I experienced it 2 years back when I was struggling to find a good set of formals, I walked in to the nearest store of Van Heusen and purchased my first set of business formals. Dressed up in a formal suit for the first time in my life I realised the charm one gains in a proper business attire.

I didn,t know until then that Van Heusen is a venture of the ABG group and was awestrucked by the quality and style of the apparels present in the store. A company with humble beginnings right after independence is now a market leader not only in India but also worldwide and we often overlook their contribution to our lives. With sheer hard work and dedication they have put themselves in the league of the Fortune 500 and generate a major part of their revenues from international market thus carrying the brand of India to foreign cities.

Goal setting is the most important part in a company’s life and also an individual’s life. The biggest challenge I have faced is pursuing a career without a direction. Driving without a steering wheel will surely get you injured if not killed. After my engineering, I started pursuing a career which wasn’t a good fit for me and ended up dedicating 3 years to it. Like a company undertakes various projects, my career path is a project and when I dedicated four years to the wrong project I was surely to land in trouble. It affected my confidence, self esteem and also sent a knock-out blow to my career goals.

While contemplating my career path the questions I asked myself was whether I wanted to be a business man or an employee climbing the corporate ladder. Another question was to whether pursue my passions for a career or receive vocational education and go the academic way. That’s when I decided to explore the business management area and got admitted to the prestigious institution called NITIE,Mumbai. My journey so far has been full of opportunities and enriching experiences and finally I believe that this decision will take me to places in my professional career.

#NITIEMumbai #ABGLPWooMe

Yash Deokar

ABG-The Modern Influencer