My summer internship is all about B2B Marketing. Studying for one year in IIM Kashipur, having read 75% of Kotler. I used to wonder, without a specialisation in Marketing how will I be able to understand and excel in my summer internship. IIM Kashipur no doubt has got the magical marketing pixy dust, which even an Operations, Finance and HR enthusiast gets automatically. We don’t ask for any research papers or world famous case studies, because we get them all as a part of curriculum. Case study discussions are so much fun that you don’t feel like blinking even once. Professors tell you concepts and scenarios which are based out of their own industry experiences. At times it becomes difficult to understand whether it is marketing class or a strategic management class combined with finance pinch as well. The professors treat us not like students but as managers so speaking without prior knowledge, faking any concept, going unprepared for a case study discussion makes your class the worse. I think inspite of having spent little time, if I could perform good in the B2B projects given as a part of my summer internship, I really wonder what are we going to become after taking up the core marketing subjects in the coming trimesters.
Even with three projects going on simultaneously, with two of them requiring extensive travelling within India, it is very rarely that I need to ask my mentor for what to do next. The marketing concepts, the situational analysis which we did in IIM Kashipur, has given a lot of confidence that I could successfully finish off all the meetings by singlehandedly representing my company while in front of the clients.
The confidence to stand in front of people with ranks not below General Managers (GM) was something I got from IIM Kashipur. Like I mentioned in my previous article that the brand IIM still counts. I experienced it almost everywhere be it while sitting on the desk, meeting some corporate personalities while travelling or meeting the companies that I visited.
Having taken up Marketing as a specialisation area, I am eagerly waiting to learn more, get challenge more and evolve more in the coming months. With words, it is very difficult to thank the professors, my batchmates and everyone associated with IIM Kashipur for helping me explore my capabilities and thus giving me the confidence to stand firmly in the shaking and challenging world of corporates.
Read Priya Talmale's post - "The Brand IIM - Yes That Still Counts".
Read everything else about IIM Kashipur here.