I remember during childhood all of us aspired to be business tycoons. The name Birla was omnipresent where I grew up (which is Kerala by the way). A common riposte we had to anyone asking us the commonplace question, “who do you want to be when you grow up?” was invariably meted out with “I want to be like Tata and Birla”. I remember watching Aditya Birla’s ad ‘Taking India to the world’ repeatedly during prime-time television. The brilliant music and stunning visuals were at par to none. I used to stop whatever I was doing halfway and run to the television the moment I header the music, to catch a glimpse of the visual treat. I’m flabbergasted and cannot fathom, why, even with the advancements in computing technology and VFX, has nobody even attempted to recreate the success of a television commercial of this genre! Even the Hindalco fresh wrap ad between commercial breaks of ‘Tom and Jerry’ was mouth-watering enough to give me a craving!
ABG has it’s operations in more than 35 countries but still remains glocal in its offerings. If I think about it, my wardrobe has nothing other than clothes from Louis Phillipe, Allen Solly, Van Heusan and Peter England.
Staying in a room cemented using Ultra tech cement, sitting beneath an Orient electric fan (CK Birla’s, duh!), wearing a Peter England T shirt and eating Feasters potato chips brought from More superstore while using an Idea sim card to connect to insideIIM.com to write this article while reading an entry from BITS Pilani, what more can I say about the tacit presence of ABG in my life?