Part-A
Today Aditya Birla Group is everywhere, be it Carbon black, Metals, Chemicals, Textiles, Banking and financial services, exceling in Cement Industry with Ultra Cement, and 80% of the clothes I wear, are from different brands of Aditya Birla Fashion and Retail Limited. ABG has always focussed on its mission- “To deliver superior value to our customers, shareholders, employees and society at large”, and succeeded.
Aditya Birla Group, has a great impact in multiple sectors in India, as well, in my life. Starting in 1857, Non-ferrous metals’ business under Hindalco Industries, making aluminium products, making it a Global Leader in Aluminium Rolling (1st), Viscose Staple Fibre (1st). It is also the 1st as the producer of Carbon Black. ABG ventured into Financial Services, Aditya Birla has pioneered starting with, Aditya Birla Finance Limited, Aditya Birla Health Insurance Limited, Aditya Birla Housing Finance Limited, as well as in mutual fund solutions, Aditya Birla Sun Life Mutual Fund.
Coming onto telecommunications, ABG has ventured into Idea Cellular network, which merged into Vodafone, the network I use as my primary mode of telecommunication.
Again, in the cement industry, UltraTech Cement is the number one choice, when comes to construction business, owing to its superior quality. On a personal note, for the construction of my house, my family always put their trust on UltraTech Cement.
ABG is also one of the largest producers of Acrylic Fibre and has one the most energy-efficient Fertiliser plants.
Now, coming on to Aditya Birla Fashion and Retail, it is one of the top companies in the fashion industry, thanks to its internationally acclaimed products and acquisition of big brands. In India, most of the biggest brands, such as Peter England, Allen Solly, Louis Philippe, Van Heusen, Forever 21, etc, are brands of Aditya Birla Group. Personally, most of my wardrobes are ABG branded. The fabric quality, color, entire aura about the products are highly commendable.
Here I am, vying for an opportunity to work in the company, which had such a huge impact in my life, as well as in countries’ business prospects.
Part-B
2007. My life was going through a string of changes. Academics was taking a sudden back-seat. The finals of class-VI, was disastrous. The stage was set for me to stabilize and accelerate, or get derailed resulting in a crash.
I used to be very disappointed as my concentration levels were taking a serious hit. I couldn’t sit and study without my mind wandering elsewhere. Vocabulary was running dry. Concepts were not getting clear. Mug-up was not a strong trait either. There was pressure, to perform, and 1st time in my young life, I could feel it. As pressure mounted, I started meditation. I was getting disturbed every time, but somehow, I was learning to control my mind into a single place. I could sense my inabilities, which was a blessing in disguise and I was on recovering cruise. I was making progress, yet confidence was nowhere.
It was a dawn of September 2007, and I was having high fever. I was getting drowsy due to the medication. Thermometers were running high into three-digits mark. As it happened, it was the day for my mathematics exam. I was frightened. I couldn’t prepare much; it was a make or break situation. I dragged my weakened body to my school. Sat on my chair, chanting my prayers. The question was given, and I glanced through it. It was one of the toughest papers I have ever seen. The questions were tricky, lengthy, complicated. I could feel my temperature rising. My eyes were getting closed from time to time. Then, I saw everyone around in the class were nervous and frightened, and I decided to have a go.
I turned around the question, started reverse answering. I started solving problems, scribbling through pages. As I was solving the questions, my health was getting worse, at one moment, I was feeling so drowsy that I actually dozed off for couple of minutes. Again, I started accelerating. Somehow, the exam got over. And I concluded that I have answered 83 marks, having no clue how many were right. I was tensed but little satisfied that I concentrated hard and did a reasonable job.
The judgement day arrived and I was tensed. Teacher returned the copies; I nervously opened my paper to see I got 83. And that feeling of accomplishment was something, I have never felt before. Even prior 100s weren’t as satisfying as that 83. I realized, that I have really felt my work and I meditated to ace my concentration. It was hard work that made it satisfying. Even sickness couldn’t bend my abilities or concentration that day. That was the day, I rose up never to look back again.
