Think of infrastructure and development and the first name that comes to mind is of Ultratech Cement. Think of fashion and retail and the name Pantaloons is no stranger to Indian buyers. Think of cellular network and the name Vodafone-idea is what resonates in the minds of most Indians. Whatever you think and imagine in your daily life, Aditya Birla Group has become a mighty part of it. Enabler of businesses, this conglomerate has very recently posted a 52% growth in its net profit. Driven by the intellect and hard work of over 120K employees, the growth story of ABG is one that is still in its period of boom. With a products and offerings galore, ABG sure has made a BIG impact on our lives.
When I try to recall how Aditya Birla has touched my life, I would undoubtedly vouch for Allen Solly. Earning for the first time is a big milestone in anyone’s life. A bigger milestone is when you buy something for your loved ones with that salary for the first time. It sure does feel like your entire life depends on that one decision – the decision to buy the perfect gift who made sure you reached where you reached in your life.
For me, the quest began when I started looking for an Allen Solly Shirt for my father. Not because it was a brand that he usually wore. Rather, it was because it was the brand which my father made sure I wore to my first interview. Coming from a family with humble means, Allen Solly was definitely a luxury which we only dreamt of or heard about from friends and relatives. The sweat, blood, tears and the unforgiving years which stood between me and my parents’ dreams of my becoming financially independent, the tumult of it all, found some respite with a simple journey. For me the journey began when my father, a humble guy and an ardent opponent of all things that he perceived material, overcame the insurmountable odds to make sure his daughter looked at her best in a pair of grey trousers and blazer, when she appeared for her first ever interview.
#ABGLP WOO ME - Season 2
#ABGLP