Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you Learning #IRL. Brush up on basic concepts and revise for the placement season with this unique content. For various reasons, brands go through ups and downs just like we do in life. As a marketeer or a brand manager, it's your responsibility to make sure that your brands survive the onslaught of time, media, and everything else out there. But how to do that? How do you make sure that your brands stay afloat of crises like Maggi did, or survive the ravages of time like Titan did? The answer lies in the interesting concepts of brand life cycle and brand revitalization. Check out this video and brush up on a basic marketing and brand management concept today!
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Interesting Fact About ABG:
G.D Birla had found the prestigious Birla Institute of Technology and Sciences (BITS) in his hometown, Pilani, which is now one of the leading engineering institutions in India.
What’s This?
This is a part of a series called Learning #IRL, brought to you by InsideIIM in association with ABGLP. Read on to find out more…
Why Learning #IRL?
Simple really. We are tired of reaching out for giant textbooks, or “researching” online for all the answers. We want out. And we’re sure you do as well.
Whether you’re
– Planning to join b-school.
– Already in b-school and worried about placements.
– Someone who’s looking to shift jobs, upgrade their position, etc.
Everyone needs to know and remember the basics. And now, you can learn and refresh your concepts in a fun way! Simply read a comic strip or watch a video to understand management concepts. Or solve a quiz and case study to check your comprehension.
Get an overview on various concepts ranging from marketing strategies, operations concepts, basics of finance and HR tricks every month. Learn with the examples and instances from latest case studies and real stories.
Here’s to making learning fun and easy as pie. Subscribe now and receive updates every month.
What’s This Series About?
In this series, we bring you 4 fun things. Basically, instead of reading boring textbooks, or trawling through search pages on Google, here’s your shortcut to learning with fun.
- Quiz: Solve a quiz based on management concepts in marketing, HR, finance and operations. Test your conceptual clarity and know how! Basically learn with fun.
- July: Operations Management.
- August: Marketing Management
- September: Human Resource
- October: Finance Resource
- November: Future Marketeer
- Case Study: Solve a sector-wise case study every month! Don’t all interview prep experts tell you to sharpen your logical thinking and practise cases?! Well now, you can practise a case every month and find out how well you know various concepts! Check out the July Case Study On Operations Management for an OTT platform like Disney here. Check out the August Case Study On IKEA India here.Check out the September Case Study On HR Strategy here. Check out the September Case Study On IT Services Companyhere. Check out the October Case Study On Venezuela's Oily Hyperinflation Story here. Check out the November Case Study On The Dream Car That Failed To Scale here.
- Video: Check out this unique explainer video laying out the facts and figures for you. Whether it’s the 7 Ps of marketing or the Jidoka model in supply chain and operations, these videos tell you all. Have a specific concept you wish to understand? Let us know and we’ll help you comprehend it! Check out July explainer Video on an Operations Management concept called Hub & Spoke here. Check out August explainer Video on The Science Behind Marketing Promotions here. Check out October explainer Video on HR Concepts & The Meaning Of Life here. Check out November explainer Video on Joint Stock Companies here. Check out December explainer Video on Brand Amitabh Bachchan's Revitalisation here
- Comic Strip: Reading reams of pages can be so boring. Now read comic strips and find out what’s what in your b - school curriculum! Wondering about Time Value of Money? Or perhaps HR strategies and tools? These comic strips will help you understand the same old concepts in new and refreshing ways. Check out July explainer Comic Strip on an Operations Management concept called Jidoka here. Check out the August Comic Strip on Marketing Concepts Made Easy here. Check out the September Comic Strip on HR Theories Deconstructed here.
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