What was common between 4 scores of b-school aspirants gathered at Hard Rock Cafe, Delhi for InsideIIM Workshop on 9th December 2017?
All of them dream of becoming the best brand managers of this country. In this video, Chief Course Creator at Konversations, Anisha Singhi, explains how to analyse the thinking process behind Amazon's famous "Aur Dikhao" brand campaign.
This video was shot during an InsideIIM Workshop where aspirants met alumni of top b-schools of the country. Watch the event video here -Branding Workshop-Konversations
Stay tuned to InsideIIM to join us for the next session of Konversations Cafe in your city.
*To view the video, click on the image above.
