Academics

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'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai

'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai

In 1972, an Uruguayan chartered flight carrying 45 people, which included a rugby union team, their family and friends, crashed in the Andes mountains. 27 people survived the crash and sought shelter in the wreckage of the flight. However, an avalanche, and injuries as well as the cold took many lives, and only 16 people survived the incident. Stranded in the Andes mountains, they battled the harsh elements, and had little food and no fuel. They ultimately had to resort to eating the dead. Two members from the group undertook a gruelling 10 day trek across the mountainous landscape, and were finally found by a Chilean arriero. The rest of the survivors were then rescued. A film was made on this incident in 1993, titled ‘Alive’.

Pooja Wanpal
Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle". 

Niteen Bali
Snapping A Deal Through Festival Marketing - Views From Prabhakar

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.

Prabhakar Mundkur
What Is Green Business And What Drives It

What Is Green Business And What Drives It

With a rapid proliferation of businesses and their exponentially increasing scale of operations, the specter of widespread environmental damage is looming larger on the horizon now, than ever before.

Srinivasan R