The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.
"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".
Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.
When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.
With a rapid proliferation of businesses and their exponentially increasing scale of operations, the specter of widespread environmental damage is looming larger on the horizon now, than ever before.
Prime time on TV channels over the last few days have become a brainstorm on how India should respond to the attack on our soldiers in Uri and trying to second guess the Government's thinking on the subject.
Why would any economy want to have a negative interest rate???
The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.
"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".
Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.
When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.
With a rapid proliferation of businesses and their exponentially increasing scale of operations, the specter of widespread environmental damage is looming larger on the horizon now, than ever before.
Prime time on TV channels over the last few days have become a brainstorm on how India should respond to the attack on our soldiers in Uri and trying to second guess the Government's thinking on the subject.
Why would any economy want to have a negative interest rate???
