Can The Patanjali Brand Overstretch - Views From Prabhakar
One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?
Prabhakar Mundkur
Will Television As A Product Die Out Any Time Soon? - Niteen Bali From IIM Calcutta
There has been a flurry of exclusive online content. Quite a few movies are even releasing only online (Brahman Naman) mainly because of the behavioural way of consuming such content. TVF with TVF play is the famous one, which is targeting the mobile users who can watch the content while travelling in the city. Even traditional production houses such as YRF have begun to take notice of increasing online viewership. Colours channels content is now available on their app Voot for a premium.
Niteen Bali
Quick Bites - Part 1 – Understanding Brand Equity
Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore
Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer marketing and ineffectiveness of traditional tactics by global trusted companies such as PwC, Nielsen, Forrester Research etc. it isn’t surprising to expect something as crazy as pets making thousands of dollars, having millions of followers and with net worth in billions. Meanwhile words like petfluencer, pelbrities, pet blogging, petworking, pawesome and petselfie etc. are all over internet. Brands aren’t making these pets such as L’IL BUB, Tuna, Manny the frenchie, Colonel Meow etc. famous – it’s the other way around. For instance, grumpy cat is the official ‘spokesperson’ for Friskies, brand for wet and dry cat foods and treats. Grumpy Cat’s merchandise includes licensed t-shirts, mugs, stuffed toys and even ‘Grumppucinno’ iced coffee beverages.
Deepika Mallyk
7 Surprising Certifications To Add Lakhs To Your Salary
A Certification in your current line of work can improve your income and fortify your degree without even paying a visit to a traditional classroom. Getting certified in your domain enables you to gain experience in your sector while working towards a better growth prospective. This program is designed to aid business professionals move ahead in their careers without wasting time at work. So, be prepared for an exciting certification that will put a smile on your face every morning and you certainly wish to look forward to work.
Twinkle Kapoor
The Science Behind Snapdeal's New Logo - Strategy With RS
Friends did you notice the new Snapdeal identity, which they have released?
Rajesh Srivastava
Uber In China - A Journey Which Never Took Off
Uber entered China in 2013 after a test phase in Shanghai. But the company never really was able to settle in facing stiff competition from the local players. Uber was facing major cash losses (resulting from subsidizing drivers & slashing fares) after replicating its strategy of hiring private car owners. It was losing $1 Billion in cash a year & after losses of $2 Billion over two years, it sold its Chinese business to Didi Chuxing, the local stronger competitor. Now, let’s look at some factors which went wrong for Uber:
Abishake Koul
E-Commerce In India Is A Bubble - Common Room Quarrels - Student Debate At MISB Bocconi
E-commerce industry in India is expected to grow to Rs 2,11,005 crore by December 2016 as per IAMAI. Despite being the country with second largest internet user-base, penetration of e-commerce is low as compared to other countries. Have you wondered what’s going to happen to this booming industry? Are we all converts to online shopping? Why is it thriving at this rate? In this series of common room quarrels, we have students of MISB putting their opinions forward in a debate whilst giving an overview of the current scenario of e-commerce in India.
Career Services Centre
Can The Patanjali Brand Overstretch - Views From Prabhakar
One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?
Prabhakar Mundkur
Will Television As A Product Die Out Any Time Soon? - Niteen Bali From IIM Calcutta
There has been a flurry of exclusive online content. Quite a few movies are even releasing only online (Brahman Naman) mainly because of the behavioural way of consuming such content. TVF with TVF play is the famous one, which is targeting the mobile users who can watch the content while travelling in the city. Even traditional production houses such as YRF have begun to take notice of increasing online viewership. Colours channels content is now available on their app Voot for a premium.
Niteen Bali
Quick Bites - Part 1 – Understanding Brand Equity
Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore
Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer marketing and ineffectiveness of traditional tactics by global trusted companies such as PwC, Nielsen, Forrester Research etc. it isn’t surprising to expect something as crazy as pets making thousands of dollars, having millions of followers and with net worth in billions. Meanwhile words like petfluencer, pelbrities, pet blogging, petworking, pawesome and petselfie etc. are all over internet. Brands aren’t making these pets such as L’IL BUB, Tuna, Manny the frenchie, Colonel Meow etc. famous – it’s the other way around. For instance, grumpy cat is the official ‘spokesperson’ for Friskies, brand for wet and dry cat foods and treats. Grumpy Cat’s merchandise includes licensed t-shirts, mugs, stuffed toys and even ‘Grumppucinno’ iced coffee beverages.
Deepika Mallyk
7 Surprising Certifications To Add Lakhs To Your Salary
A Certification in your current line of work can improve your income and fortify your degree without even paying a visit to a traditional classroom. Getting certified in your domain enables you to gain experience in your sector while working towards a better growth prospective. This program is designed to aid business professionals move ahead in their careers without wasting time at work. So, be prepared for an exciting certification that will put a smile on your face every morning and you certainly wish to look forward to work.
Twinkle Kapoor
The Science Behind Snapdeal's New Logo - Strategy With RS
Friends did you notice the new Snapdeal identity, which they have released?
Rajesh Srivastava
Uber In China - A Journey Which Never Took Off
Uber entered China in 2013 after a test phase in Shanghai. But the company never really was able to settle in facing stiff competition from the local players. Uber was facing major cash losses (resulting from subsidizing drivers & slashing fares) after replicating its strategy of hiring private car owners. It was losing $1 Billion in cash a year & after losses of $2 Billion over two years, it sold its Chinese business to Didi Chuxing, the local stronger competitor. Now, let’s look at some factors which went wrong for Uber:
Abishake Koul
E-Commerce In India Is A Bubble - Common Room Quarrels - Student Debate At MISB Bocconi
E-commerce industry in India is expected to grow to Rs 2,11,005 crore by December 2016 as per IAMAI. Despite being the country with second largest internet user-base, penetration of e-commerce is low as compared to other countries. Have you wondered what’s going to happen to this booming industry? Are we all converts to online shopping? Why is it thriving at this rate? In this series of common room quarrels, we have students of MISB putting their opinions forward in a debate whilst giving an overview of the current scenario of e-commerce in India.
Career Services Centre