Academics

1,687 articles
Page 100 of 211
Snapping A Deal Through Festival Marketing - Views From Prabhakar

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.

Prabhakar Mundkur
What Is Green Business And What Drives It

What Is Green Business And What Drives It

With a rapid proliferation of businesses and their exponentially increasing scale of operations, the specter of widespread environmental damage is looming larger on the horizon now, than ever before.

Srinivasan R
MBAs In TV shows - They Make The Magic Happen - Abishake, IIM Lucknow

MBAs In TV shows - They Make The Magic Happen - Abishake, IIM Lucknow

So, I finished watching Silicon Valley and couldn’t help but notice the extremely important role Donald Dunn (Jared) plays not only in the TV series (he is really good) but as someone taking care of business decisions in the start-up. I was reminded of Saurabh Mandal from the TVF Pitchers, an MBA from IIM Indore doing the same being part of the startup team.

Abishake Koul
Digital Marketing : Exploring New Avenues For Businesses - DMS, IIT Delhi

Digital Marketing : Exploring New Avenues For Businesses - DMS, IIT Delhi

The Department of Management Studies, IIT Delhi successfully organized Confluence '16, the annual Marketing & Finance Conclave, on September 17, 2016. The first session of the event was focused on the theme “Digital Marketing: Exploring New Avenues for Businesses”. The panel comprised of the following eminent leaders from the industry:

Media Cell DMS, IIT Delhi
Academics | InsideIIM