Why Samsung Failed With The Note 7 - Strategy With RS
It seems that Chairman Lee Kun Hee of Samsung, now nudging 73, will have to return back, despite his frail health and set the defective Galaxy Note 7 on fire.
Rajesh Srivastava
How To Conduct Top-Notch Research For Your Next Project Or Presentation
Making a presentation and submitting a class report is an important part of your curriculum, right?
Vishal Kataria
'It's Not Important To Have Everything On Your List But To Achieve Everything That's Listed' - Chitra Kashyap, Topper At IIM Lucknow
In this era of TTMM (Tu Tera, Main Mera :P), and cut-the-throat competition, it is difficult to just scrape through life, for some. But then, there are some, who rise and shine above the crowd. Being among the best in academics in the steam boiler life of a b-school is an achievement like few others. We bring to you one such inspiring story from IIM Lucknow, that of Chitra Kashyap, Batch of 2015-17.
Aastha Sneha
How Xiaomi Has Taken Advantage Of The Growth Of E-Commerce In India - DMS IIT Delhi
The Students of DMS, IIT Delhi were in for a delightful experience when Mr. Manu Kumar Jain, India Head, Xiaomi, ushered an enriching interaction with the batch as a part of the Business Leader Lecture Series. The theme for the session was “How E-commerce is growing in India and what are the various opportunities it is creating, including one of which is Xiaomi”.
Media Cell DMS, IIT Delhi
'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai
In 1972, an Uruguayan chartered flight carrying 45 people, which included a rugby union team, their family and friends, crashed in the Andes mountains. 27 people survived the crash and sought shelter in the wreckage of the flight. However, an avalanche, and injuries as well as the cold took many lives, and only 16 people survived the incident. Stranded in the Andes mountains, they battled the harsh elements, and had little food and no fuel. They ultimately had to resort to eating the dead. Two members from the group undertook a gruelling 10 day trek across the mountainous landscape, and were finally found by a Chilean arriero. The rest of the survivors were then rescued. A film was made on this incident in 1993, titled ‘Alive’.
Pooja Wanpal
Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS
The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.
Rajesh Srivastava
Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta
"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".
Niteen Bali
Maharajah's Makeover : Reviving Air India - Priyanka Grover, IIM Lucknow
Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.
Priyanka Grover
Why Samsung Failed With The Note 7 - Strategy With RS
It seems that Chairman Lee Kun Hee of Samsung, now nudging 73, will have to return back, despite his frail health and set the defective Galaxy Note 7 on fire.
Rajesh Srivastava
How To Conduct Top-Notch Research For Your Next Project Or Presentation
Making a presentation and submitting a class report is an important part of your curriculum, right?
Vishal Kataria
'It's Not Important To Have Everything On Your List But To Achieve Everything That's Listed' - Chitra Kashyap, Topper At IIM Lucknow
In this era of TTMM (Tu Tera, Main Mera :P), and cut-the-throat competition, it is difficult to just scrape through life, for some. But then, there are some, who rise and shine above the crowd. Being among the best in academics in the steam boiler life of a b-school is an achievement like few others. We bring to you one such inspiring story from IIM Lucknow, that of Chitra Kashyap, Batch of 2015-17.
Aastha Sneha
How Xiaomi Has Taken Advantage Of The Growth Of E-Commerce In India - DMS IIT Delhi
The Students of DMS, IIT Delhi were in for a delightful experience when Mr. Manu Kumar Jain, India Head, Xiaomi, ushered an enriching interaction with the batch as a part of the Business Leader Lecture Series. The theme for the session was “How E-commerce is growing in India and what are the various opportunities it is creating, including one of which is Xiaomi”.
Media Cell DMS, IIT Delhi
'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai
In 1972, an Uruguayan chartered flight carrying 45 people, which included a rugby union team, their family and friends, crashed in the Andes mountains. 27 people survived the crash and sought shelter in the wreckage of the flight. However, an avalanche, and injuries as well as the cold took many lives, and only 16 people survived the incident. Stranded in the Andes mountains, they battled the harsh elements, and had little food and no fuel. They ultimately had to resort to eating the dead. Two members from the group undertook a gruelling 10 day trek across the mountainous landscape, and were finally found by a Chilean arriero. The rest of the survivors were then rescued. A film was made on this incident in 1993, titled ‘Alive’.
Pooja Wanpal
Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS
The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.
Rajesh Srivastava
Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta
"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".
Niteen Bali
Maharajah's Makeover : Reviving Air India - Priyanka Grover, IIM Lucknow
Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.
Priyanka Grover