Academics

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Jugaad - Is It A Mindset Or A Process - Views From Prabhakar

Jugaad - Is It A Mindset Or A Process - Views From Prabhakar

Many articles have been written about the merits and demerits of Jugaad. The best-known definition is that it is an innovative fix or a simple workaround. Its closest English equivalent is a ‘hack’ but unfortunately, a hack has evolved into something of an intellectual art form, so it misconstrues the true meaning of Jugaad. Others have said that it is an acceptable form of frugal engineering.

Prabhakar Mundkur
Celebrity Endorsements Scale A New Height - Views From Prabhakar

Celebrity Endorsements Scale A New Height - Views From Prabhakar

Yes, celebrity endorsements have scaled a new height. A new height of ridicule that is. Most people in New Delhi were stunned when they opened their morning newspaper to find a greying, bearded Pierce Brosnan in his role as James Bond holding a pack of Pan Bahar. The film shows Brosnan in the role of a Bollywood Bond, attacking crusaders a bit like Don Quixote, swishing his box of Pan Bahar like a sword. While a female Sancho Panza coyly looks on with admiration. The film ends with him taking the position of the Bollywood SPECTRE leader and dislodging him from his chair in a quick motion while his opponents bite the dust. A stunt that Bruce Lee would have found difficult to emulate. Brosnan ends it with 'Class never goes out of style'. Strange tagline for a product that is banned in many Indian states.

Prabhakar Mundkur
Why Are Businesses Excited About Analytics

Why Are Businesses Excited About Analytics

In this competitive world, organisations are putting in best efforts to understand business and implement vital decisions that will drive their business forward. The question to ponder over is - How reliable any decision is? Is it a foolproof decision? Will the decision improve the status of the organisation? A quote by William Edwards Deming says “In God we trust, all others must bring data”.

SCMHRD Public Relations and Communications