Of Cricket, Whiskey and Aspirational Brand Strategy - Strategy With RS
On 20th June 1999, I was in London, for work. On that day, the ICC World Cup final was being played between Australia and Pakistan, in London.
Rajesh Srivastava
How Star TV Is Balancing The Gender Debate - Views From Prabhakar
While the world has achieved progress towards gender equality and women’s empowerment under the UN's Millennium Development Goals (including equal access to primary education between girls and boys), women and girls continue to suffer discrimination and violence in every part of the world. Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.
Prabhakar Mundkur
Sensory Branding - Quick Bites - Part 4
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
Crowdsourcing - Quick Bites - Part 3
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
How Samsung's Note 7 Succumbed To The Cobra Effect - Strategy with RS
When introduced, in early August, Samsung’s Galaxy Note 7 received rave reviews. Pre-orders poured in and its stock price spiraled northwards!
Rajesh Srivastava
Leadership Traits Of The Creator Of Paper Boat - Strategy With RS
Friends, India is changing.
Rajesh Srivastava
Nikhil Taori's Journey To CFA Level 3 - SJMSOM, IIT Bombay
My CFA journey began in the year 2014 and I’d like to share what prompted me to embark on it.
SJMSOM IIT Bombay
Jugaad - Is It A Mindset Or A Process - Views From Prabhakar
Many articles have been written about the merits and demerits of Jugaad. The best-known definition is that it is an innovative fix or a simple workaround. Its closest English equivalent is a ‘hack’ but unfortunately, a hack has evolved into something of an intellectual art form, so it misconstrues the true meaning of Jugaad. Others have said that it is an acceptable form of frugal engineering.
Prabhakar Mundkur
Of Cricket, Whiskey and Aspirational Brand Strategy - Strategy With RS
On 20th June 1999, I was in London, for work. On that day, the ICC World Cup final was being played between Australia and Pakistan, in London.
Rajesh Srivastava
How Star TV Is Balancing The Gender Debate - Views From Prabhakar
While the world has achieved progress towards gender equality and women’s empowerment under the UN's Millennium Development Goals (including equal access to primary education between girls and boys), women and girls continue to suffer discrimination and violence in every part of the world. Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.
Prabhakar Mundkur
Sensory Branding - Quick Bites - Part 4
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
Crowdsourcing - Quick Bites - Part 3
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
How Samsung's Note 7 Succumbed To The Cobra Effect - Strategy with RS
When introduced, in early August, Samsung’s Galaxy Note 7 received rave reviews. Pre-orders poured in and its stock price spiraled northwards!
Rajesh Srivastava
Leadership Traits Of The Creator Of Paper Boat - Strategy With RS
Friends, India is changing.
Rajesh Srivastava
Nikhil Taori's Journey To CFA Level 3 - SJMSOM, IIT Bombay
My CFA journey began in the year 2014 and I’d like to share what prompted me to embark on it.
SJMSOM IIT Bombay
Jugaad - Is It A Mindset Or A Process - Views From Prabhakar
Many articles have been written about the merits and demerits of Jugaad. The best-known definition is that it is an innovative fix or a simple workaround. Its closest English equivalent is a ‘hack’ but unfortunately, a hack has evolved into something of an intellectual art form, so it misconstrues the true meaning of Jugaad. Others have said that it is an acceptable form of frugal engineering.
Prabhakar Mundkur